How To Sell Anything You Want In 5 Steps: The C.L.O.S.E.R. Framework

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[MACEMethod]

Sold a high ticket program the first try using this method! Thanks brother!

[shineonsolutions]

when it’s actually 6 steps but marketing 🙌🏼

[VincentOrtegaJr]

Straight gold this right here should be what everyone learns, I do this naturally but never knew how to explain it so perfect

[WizardJulian]

God bless you dude. You're the man. Keep it up

[godsofthesingularity]

I feel this is the most useful thing I've ever gotten from your channel. Thanks. Hope my feedback helps.

[MarketingHarry]

The CLOSER framework is effective! Gotta do these 5 steps in a smart way. Thanks for sharing, Alex. 🙂

[larrylewis]

Thank you Alex, this works. I use it every day. It works!

[moritztiedemann]

This deserves much more love. I appreciate your clear and precise shorts. Thanks a lot from 🇩🇪🧠💕

[joao]

this is brilliant but i personally prefer the D. E. N. N. I. S. system

[SlantedGlassProductions]

Love your stuff. Straight to the point.

[totallyrandomofficial]

This gives me anxiety, but also lots of value

[SebastianRocks]

My question is this framework works great for inbound leads especially in the ‘clarify’ stage. What happens if you are meeting with an outbound prospect? They could simply answer ‘I am here because you wanted to meet with me’. Everything else is fine. Maybe other alternatives could be asking them what their biggest challenges are then labelling?

[mdanishqureshi]

these 35 seconds are worth more than a year of college

[Edgar-Friendly]

"Coffee is for closers only." Alex must drink a lot of coffee.

[fouadtoumi]

When's the sales book coming out?

[leonidvedine]

The sell them the vacation is questionable. Everyone can say they’ll provide the result. Customers want to trust that your approach/strategy will work.

[SHANONisRegenerate]

Did you make this acronym Alex? Its pretty cool. Do you think it is in the best order. I thought S could be before R.. it wouldnt spell closer though haha

[jrgeng.mathisen]

I was wondering what brand of the flannel shirts he wear. Do you guys know?

[deshaunsmithsalestraining]

Coffee in nyc on me when you come through boss

[unknown]

He looks like the man from stranger things