The 10 Ways BUSINESSES Use PSYCHOLOGY to TRICK YOU: How To Sell Anything

How Businesses use Psychology in order to trick you. The 10 Ways BUSINESSES Use PSYCHOLOGY to TRICK YOU: How To Sell Anything.

I want you to think about the last 10 purchases you have made. Did you order some household items online? Did you go to a store and buy some clothes? How about stopping by a gas station to fill up your car? Did you stop to get some fast food along the way?

Whether you know it or not, nearly every purchase you have ever made in your life is influenced by psychological and other environmental factors that you may not be aware of. And in this video, we will uncover every single trick that is used, in order to get you to buy a product or service.

Ever since the dawn of commerce 150 000 years ago, humans have been making exchanges for goods and services. Initially, transactions were based on a barter system, where individuals would trade goods and services for other goods and services.

As Civilization grew, so did the evolution of commerce and trading. In 2700 BCE, Ancient Egyptians were trading livestock on levels that were unparalleled to the rest of the world. And as the trading of livestock in ancient egypt grew, so did the frequency of stolen livestock.

That’s when the Egyptians came up with a way to differentiate one persons livestock from another, and identify if someone stole their goods. The egyptians began branding their livestock with unique symbols in order for their goods to stand out amongst all other similar goods.

And this was the birth of branding, the first psychological trick that businesses still use today, in order to get you to buy their product.

Why is nike worth $124 billion today? Is it because they make the highest quality shoes? Probably not. I mean, Zion Williamson might agree with that. Is it because they are cheaper or more comfortable than the other shoes on the market? That’s probably not the case either. What makes Nike worth $128 Billion dollars, is its branding. And this could be applied to most other clothing or shoe brands in world too.

When you buy a pair of nike’s, you are mainly buying it for the design of the shoe, the swoosh on the side, and the meaning behind the swoosh. These are truly the only unique identifiers of the shoe, and these are also known as the nike brand. You see, when people think of nike, they think Michael Jordan and basketball, Tiger Woods and Golf, Roger Federer and Tennis, Ronaldo and Soccer… or pretty much any NFL athlete. That’s because ever since the customer was a kid, they have seen tons of nike advertisements with these athletes and seen them on TV wearing the Nike Brand.
This makes the Nike brand linked hand and hand with well-known world-class athletes, in the minds of the public.

So when a young adult goes to buy a pair of new athletic shoes, they will want to try on the ones with the world-class athlete that they know and admire, first. Because they want to be like them, they want to feel a deeper connection to their shoes. They want to feel apart of something that is bigger than themselves. They want to be apart of the nike brand… And this is why branding is so important.

Branding is a unique psychological trick that creates a lasting impression in the minds of all of its customers.

But not all purchases rely on branding. And their is actually a larger psychological factor, in determining whether a person will be a lifelong customer from a business or not.

I mean, when you go buy some groceries, do you really care about the branding of 90% of what you buy? Yet, you probably buy the same brands over and over again.

So, why do customers stick to some brands, even they don’t have a known message like Nike.

Lets take an example of 3 different unknown chocolate brands. You decide to purchase 1 box of chocolates from one of these brands… at random for $20. You go home, and decide to share some of these chocolates with your new girlfriend or boyfriend. You both enjoy the chocolates and have a great night together.

This simple act will likely make you a customer for life with this one chocolate brand. That is because your brain will now associate these chocolates with a positive experience you had with your partner...
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[JackChappleShow]

I just realized, I had two duplicate audio clips :/ I mention 'this was the iphone' and 'which you have been a loyal customer to' TWICE. I can't believe it happened twice this video...that's happened maybe once in all of my other documentaries combined...

[gojohngo]

I haven't visited your channel in a couple years. Glad you're still around.

[jasongooden]

I would love to know the trick that caused people to hoard toilet paper.

[supertiff]

I marvel at the psychology and of plain human nature especially when it comes business. I've started another business Oct. 2019 only to be slammed by this "pandemic" (don't get me started) so, to be
re-reminded of these strategies makes my mind roll with enthusiasm and hope, that I, and millions of others, will make it and succeed despite the "sky is falling", fearful people who have shut business' and an economy down. Tomorrow is a new day! Thank you!

[TheMrpoet]

I don't know about what is better organic vs, non-organic. For years I bought pepper cheese non-organic, recently I bought the same cheese but it was organic, it was way better in taste, texture, and emotionally fulfilling.

[schuylerpierson]

I want to know how frozen vegetables are healthier than fresh vegetables. Please do a video elaborating on that.

[sevant]

Well done video. I would like a part 2. Greetings from Montreal

[taylorburkhart]

@JackChappleShow - Can you please list the 10 ways businesses use psychology to trick us? I watched the video twice and only found eight ways. I want to use this video to introduce my class to the psychology of consumer behaviors. Here are the eight psychology tricks I could pick out:
1) Branding
2) Give, Give, Give and Ask Principle
3) Power of Scarcity (FOMO)
4) Perceptive Innovation
5) Perceived Value and Pricing
6) Power of Persuasion
7) Power of Convenience
8) Morality (Doing Something Good)

Not a big deal that I couldn't get all 10 but I am curious to what I am missing. Thanks!

[matthiascl.weinlich]

Indeed, the only way to go against that fraud is to stop consuming as much as possible.

[SherryDoan]

Thanks for giving! liked and asking for a part II now

[bonriver]

There is a huge difference between organic and conventional food. Conventional food is sprayed with a poison called glyphosate (Round Up). Also conventional food is more and more grown from genetically modified seeds. Some of the top GMO crops are corn, soybeans, cotton, potatoes, papaya, squash, canola and alfalfa, sugar beets and apples. I'll take the organic every time over the poisoned frankenfoods.

[investingforbeginnerscommunity]

Great video man. I didn't even notice the duplicate audio. Always great work. Thanks man.

[DT-ggcn]

EXTREMELY Thank you so much for helping me understand so many different ideas in such a short time frame. I'm a very visual learner and find it difficult to read textbooks so this video was the hidden gem I was looking for. Good Luck with your channel :)!

[MariaAngelaGrow]

You are wrong re: organic foods. For many they may make little difference, but for the last 12 years or so, if I eat regular grains, potatoes, dairy products, then my bowels bleed. Tried it over and over. It may well be that I am allergic to glyphosate, which is used in GMO and on many regular crops. I could barely get through biology because the smell of formaldehyde made me feel very ill. I only made it through that part by watching my partner, taking the notes and letting her do the actual work. Some people are just too internally sensitive to manage regular foods. I do not think it is the fertilizer used, but substances used for pest control to which some may be allergic. Considering my mother and her mother died of colon cancer that spread to the liver, it is worth paying extra and giving up treat foods, especially as I am also deathly allergic to narcotics and would die in great agony if I got this cancer.

[blindedbliss]

Luxury cars: You are paying for exclusivity.

[acosmicstoic]

Branding is what believe leads to overvaluation of subpar quality products that are attached to status cause a psychological evaluation. This allows companies to stagnate in innovation by prioritization of brand value to maximize profit because it's far more cost effective than research and development of original innovating products. Playing it safe is something we have seen from movie genres, cars, tech

[DK-ymjr]

Recently found your channel and I am really enjoying the content! With that being said a part 2 to this would be dope.

[markarca]

Persuasion at its finest! That how sales talk work.

[mechanicjobs]

I buy last years running shoes for major discounts and never from sport locker.

[NbaLiveever]

I enjoyed this video. I’d love a part 2!