How to Sell Anything: Crash Course Entrepreneurship #12

It can be hard to strike the right tone or know what’s going to appeal to someone, but there are tricks. We can craft a narrative and use well-placed emotional appeals to tell customers a story.

Even if you don’t consider yourself a persuasive person, you don’t need a +5 charisma modifier to succeed at this crucial stage of entrepreneurship.

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Want to find Crash Course elsewhere on the internet?

[trevinbeattie]

This video highlights many of the reasons I detest commercial advertising. Most of it is psychological manipulation to get people to buy something they don't really need, or that has less value for the money than competing products. The Crash Course Media Literacy series does a fantastic job of explaining how to avoid being manipulated by these efforts.

[HornetCucumber]

You teach us "how to sell" while selling yourself to us. That's real entrepreneurship!!

[EayuProuxm]

I feel like 1/2 of Anna Akana's videos are about how to resist having your greed, fear, envy, pride and shame be manipulated by other people.

[multidinero]

What an animated young lady! Dopeness personified!

[Sam-]

People buy feeling, not things
- Tony Robbins

[yarazooom]

''ok you talked me into it !!! you can have my liver''
monty python

[yezdanus]

3:55 i guess mr mongol is not the exception when it comes to fries

[joeldheath]

I have to say, even presented like this in the least evil way possible, all of sales and marketing still feels overtly slimy.
None of this was about having the better product or presenting anything factual; it was entirely about emotional appeals.
I get that appealing to emotion is effective, and that your competitors are definitely going to do it even if you don't, but I have a hard time with it ethically.

[JLDREAMS]

Basically, abuse your personal relationships to sell them your stuff

[ukeluvr]

Hey! This is very convenient because I’m learning about this in my business ownership class.

[Teodora_mng]

Oh wow I didn't know Ana Akana is presenting on crash course. That's cool!

[harrypotteravenclaw]

"Because she's British they believe her" 😂

[beaconofsunshine]

I love Anna's British accent. Top 👌🏾👌🏾👌🏾

[LordSlag]

At 54 seconds she made a D&D joke, at 55 seconds I fell in love.

[equation]

Oh.... i love your british accent and that accent joke😂😂.

[dianatradex]

such a surprise to see Ana on this channel :) that's awesome!

[QueenDivineLove]

I’m about to pass chemistry because of crash course, now look at me 😂 venturing out 👋🏾🤗

[alizo]

Hey! Is this course for online businesses too or only brick and mortar ones? Thank you

[JinJinDoe]

Hmmmph, I feel like I know what I want so strongly most of the times that even the slightest push from a sales pitch person makes me retreat and not listen to what they have to say.

[millennialstray]

This was trippy lol. I was like.. is that Anna?? Am I being racist??? But then I saw the cat in the background and I figured it has to be her lol