The NEW Facebook Ad Creative Strategy that DOUBLES Results

Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.

We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.

How I got here…

17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.

To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.

It takes perseverance, analysis and learning from the right person.

If you took the time to read this far, you have what it takes to crush it with your marketing.

I hope to help you speed up that journey and come along for the ride.

Keep going,

Ben

FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.

[imrun]

We would love to see a video where you break down a series of campaigns in an eCommerce funnel, explaining your targeting strategy, creative approach, and how each stage leads to conversions. Thank you for all your effort!

[sujitg]

Video testimonials works wonders for me.
thanks for the video Ben
watching your videos almost after a year.
Good content :)

[DavidJimmy-yq]

Wow that's awesome 🎉
Thanks for sharing this amazing information 🎉🎉

[broken.soul.]

Yes i have done multiple length video ads. Top 2 performing ads were 1. 35sec 2. 4min 33sec mins. 4.33 has better quality leads. Length doesnt matter. Content engagement quality & how it relates with our customers matter. In the end strategy matters.

[filterinturn]

Hi Ben your videos are great! I booked in the consultation with your team and they didn't show which was gutting. I've tried reaching out to them and nothing form them. Thought you. should know as it seems like you have solid values around this and it's crazy to me that someone could not show up and not communicate about it.

[digitalnith]

all ways providing great content, i agree! Thanks bro! Keep it up!

[Jo-vz]

How many campaigns did you create?
did you create a separate ad set or campaigns for each service like facial therapy, body therapy, mens treatment ?

[heatherbonti]

I have a question about running ads to shopify specifically. Is it ok to run ads on Facebook without adding the facebook/instagram sales channel to your shopify store? I am having an issue where the app I use for creating discounts will not work if being purchased through those channels, but I do not want to have issues with my facebook ads. TBH I am finding the whole "Sales Channel" thing really confusing. I did not see a video in your library on it, but you have so many videos, maybe I missed it. Thank you so much. I LOVE your channel. Don't think I could figure any of this out without you 😁

[dominik.szewior]

show positive emotions whenever you can.

[akhytzhandos]

What kind of CRM ARE YOU REFERRING? Do you have about CRM CONVERSION VIDEOS ?

[deancamba]

Hi Ben, I've been watching a lot of your content lately thank you so much. Please help with how to manage comments on fb ads. I can't find the "content moderation" anymore that lets us pick words that can be blocked in the comments. Is the feature gone? please help I think it's good content, I can't find an updated answer in 2024 anywhere.

[benjaming]

Hi Ben! Great Video, thank you for sharing so much free value. I am just wondering, did you run this campaign to the landing page with the form or straight booking? Thank you!

[HealthPodYT]

Hi Ben, I have a question about similar products. I currently run one campaign, would the new product go in a separate campaign, a separate adset in the original campaign, or just a separate ad in the original assets. Just for context, they are donations to a charity, one product is for donating for food, one product is donating for water

[nimeshakaayeshmantha]

hey ben, I’m managing ad accounts for three separate clients, each with their own account. Currently, I’m using their personal debit cards for billing. Is it possible to use a single debit card across all three accounts instead, or are there alternative options for handling payments? How to do it? Your advice would be greatly appreciated.

[ronniegavriel]

Do you ever use image ads with the same concept and creative idea for service based clinics?

[Zignito]

Thank you Ben makes great sense. I am on it now. Just a question on Google ads is this allowed in google ?

[ronniegavriel]

Do you prefer using messenger conversions or instant forms for Facebook lead gen?

[coxipops]

Are you able to speak on/explain the current issues/high CPMs a lot of advertisers are experiencing on Meta due to the US election please? Even just a short reel would be helpful - many thanks.

[glennwithns]

Thanks for another video! This one definitely inspired some new ideas, as my business has access to hundreds of five-star reviews that could be used in a campaign.

Regarding ad creatives, should the media type be limited to one per ad creative?
I've recently launched a new campaign with three ad creatives per ad set. Within each ad creative, there are three images and two videos at varying ratios but with the same focus. I suspect this setup might not align well with the algorithm. I don't recall if you've shared your opinion on this in any of your videos, but I'll revisit the structure video.

[hydensiqdigital]

When your clients are capturing footages from the their clients do they get them to sign a media release form?