what pretty doesn't get you

How did a “MISTAKE” in branding delay Sabrina Carpenter’s success for 10 years?

Breaking down 6 key success factors in Sabrina Carpetner's rebrand as your marketing bestie🫶🏻

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//🕙Timestamps:
0:00 Intro
3:47 Sabrina 1.0
5:59 Sabrina 2.0
6:50 factor 1
9:08 factor 2
10:52 factor 3
14:09 factor 4
15:43 factor 5
16:43 factor 6

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Sub count at upload: 3,362,995

[tayflowers]

Nonsense was what started all of this, in my opinion. Espresso took her to new heights.

[serenah]

There's something to be said about her "nonsense" outros too. I feel like those clips were what was showing up on people's pages, which is great because the cheeky wordplay showed both talent and personality

[alg]

I don't think Sabrina would have been able to pull off this brand earlier in her career. it works so well now because she is a mature woman but I don't think she would have the same confidence if she was styled like this when she was younger

[Emmiluvsyasmx]

This also shows to never give up, most people after years would give up, but she kept going.
Edit: didn't mean to start any drama, I haven't checked on this comment since I wrote it 💀 thanks for the likes btw

[thunderstorm]

Another reason why Jenna and Sabrina collaboration is so iconic is because they're both short petite queens with a lot of personality

[UnfazedPhoenix]

I mean..she also grew up. You can't create a brand for a child the same way you can create a brand for a fully grown, adult woman.

[usqko]

What makes Sabrina special is this kind of vintage vibe that gives young women courage. I remember when I had a broken heart and “please please please” came out. I felt that my girlish emotions are understandable yet very graceful with the sentence “Don't bring me to tears when I just did my makeup so nice”. It’s simple, gives girl power but without this harsh marking that Katy Perry did recently

[lihizigdon]

as someone who loved sabrina for 10 years and viewed her as mainstream it's so interesting to see how others have viewed her all this time. i'm happy my girl is finally getting the recognition she deserves

[Youooo-bz]

I am living for your branding and marketing videos. It helps me umderstand a lot. You talk with facts.Please keep doing the series its so interesting.

[marinacandelaria]

to me emails i cant send is a better album musically, but when it comes to branding, she really outdid herself with short n sweet

[glaceon]

tbh if she branded herself the way she currently does straight out of disney, I don't think it would've worked as well. Her current image is too adult for that

[buckwheat_flower]

I liked Sabrina's music since "feather" and "vicious" . To me espresso was just another success her talented self deserved anyways, i never saw her as a child singer finally evolving into a mature artist 🤷‍♀️

[chrysanthi_]

I feel like Sabrina always had fans, but they were very focused on specific fandoms, like Thumbs was one of the most used audios from POV creators for a while

[makendestewart]

I've been a listener of hers since 2016 so im happy she's getting the recognition she deserves... its crazy people now wanna jump on but either way she's poppin off and im so happy for her

[lucisventusnoctis]

it reminds me of ariana grande's rebrand... sexy flirty sweet perfume good vocals. and now that ariana grande ruined her brand sabrina is filling that need. fascinating how archetypes remain constant

[marleee.]

Let’s be honest: the perfume line, the ice cream, the color blue theme were all definitely a part of her rebranding but I really think the biggest marketing tactic that’s boosting her fame (aside from her catchy music) is the not just the nostalgia and hyperfemininity but her over-sexualized persona . It’s a well known fact in the marketing industry that sex sells and she is selling it with the Marilyn Monroe/pin-up girl vibes, the lingerie, the overly explicit lyrics, the lip-filler and Botox to make her appear more mature yet childish, etcetera, etcetera. Her whole platform isn’t just retro, it’s “1950s/1960s ‘bombshell’”

[shereadsbooks.sometimes]

Sabrina's rebrand was never the espresso era 😅 it happened with Singular Act 1 and Singular Act 2 when she stopped making teen songs and completely changed her music style. I've been following her music since her days on Disney and that red lipstick rebrand changing her into less of a teeny bopper and more of a mature artist absolutely blew minds away at the time.

Yes, she has become an international sensation because of Emails I Can't Send and Short N Sweet and their blowing up on TikTok and other social medias but lets not pretend that that was the beginning of her rebranding. She changed her image from Disney Girl long before Espresso came out.

[ChloeSimmons]

to be honest I didn't funny comprehend for a while that people considered her an overnight success cause I've been following her since before emails I can't send even came out but this video was so interesting and well done. As a personal interest of mine I've been studying marketing and this whole series has been so so well done and super intriguing but I think this was my favorite so far!

[val]

I'm a Sabrina fan since her debut album, and to be fair I'm not sure if the new fans will ever experience the excitement her early fans did. But I love seeing her finally shinning globally and being the trend, I have never been prouder of anyone else of my favorite singers. She's here to stay and I know that, I love her so so so much

[jasminerodriguez]

Honestly though they sexualized her whole persona and I think that has a lot to do with her newfound success . it seems like as soon as female pop artists go from modest to revealing a whole new world opens up let’s be real