How we REALLY work on client projects

In this very special video I'm going to take you behind the scenes and show you how our agency (hype4) works on a real, client project. We have years of experience and hundreds of UX/UI designs under our belt, so it's only natural that we share some of those real experiences with you here.

We will talk about our ux process, how we approach a redesign, do we use competitive analysis, are we creating personas, all the way to tweaking stock photos to look more aligned with the actual UI design.

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👨🏻‍💻 I'm a designer, entrepreneur and startup founder. I started back in the late 90's and currently my main goal is to share my knowledge, both paid and free. This channel is one of the places where I share my tips on design, user experience, growth, marketing, life and mindfulness. Subscribe to stay in touch. ❤️

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00:00 - Intro
00:45 - UX Process?
00:58 - The client
01:38 - The plan
02:32 - Our approach
03:27 - The logo
05:09 - Human touch
06:45 - Builing trust
07:06 - Research based content
07:58 - Show the experience
08:35 - Bottom section CTA
09:09 - Coding the site
09:54 - The response
10:24 - Design is never done
10:53 - Thank you


#ux #redesign #ui

[BhotHARDik]

Please make this " Real Client Projects" more frequent💯✌🏻

[CrunchDesigner]

This is the typical kind of video that interest me to step up from Junior UX Designer to Expert ! I would like to see other videos like this to see your process with other projet 😄 (Im French from france I did my best in this comment 😆)

[filip]

This video is surely one of my favourites on your channel right now, and I'm excited for more videos like this one. I'll surely come back to them and re-watch them like crazy. Anyway, as I said in the Slack community, you brought the design to the next level. The truth is that it's not difficult to create a simple landing page, there are many examples you can follow or get inspired from, BUT for the Elevato landing page, you can see how detailed and well-thought-out it is, how it resonates with the target users and how many interesting elements it has; my favourite ones include the elements that pop-up and float and the hexagonal shapes. They create depth and make the website stand out, so it's not simply just another landing page, but something more.

[mikecooke]

Wood carved logo's are always the best! haha

[marikoma]

Very informative and engaging. I have seen a lot of videos from a lot of channels but they rarely provide so clear and detailed info. That's a real help to junior designers.

[blessdarah]

Yes yes!!! When a frontend developer understands design, the process is more engaging and less buggy. This video was wonderful.

[zahabahmedqureshi]

Really like these kind of behind the scenes videos. As a junior designer, this helps so much in streamlining my own process, and I would love to see more videos like this one.

[natalie-taylor]

Being given carte blanche on a project is one of the best situations ever!

Like a dork, I personally love reviewing video recordings and heat map data to learn how users are "actually navigating" a site. For large sites with a lot of entry points it can be a little overwhelming. It'd be great to see you do a video on how to deconstruct that data, what changes to make and what to do with the material that is not performing well – is it relocated and monitored or just removed?

While I love your design-focused teachings, tackling the business side of the marketplace and it's dynamics is a huge + . One of my favorite things about your material is that you cut the fat off unnecessary processes.

Can't wait for more and thanks for this process review :) 👍

[mrtil]

I have watch tons of such this video about UX/UI process and more , but this one is something different...really enjoyable and fun to watch! nice work!

[silvanav.musante]

Yes, please, more videos about real projects for real clients! Amazing work! Thanks for sharing!!! 👏

[abdoo]

Definitely gonna come back to this video time after time, when my UX journey begins :)) taught a lot of things, which hardly is done by most of the channels :)

[RahulSulegaokar]

Thanks for sharing this in public. Great redesign and this video and case study also taught us how we can present our design as well.

[Shivendragurung]

This is the sixth time in the month I'm watching this video taking notes of your process, changes and the design itself.. And everytime I learn new things from the same video.. It's so fascinating! Can we have more BTS videos? Cz this is one of the most valuable teachings I've been learning here!

[connierock]

Saved this so I can come back and watch when I need to start my portfolio! Thanks again you’re the best!!

[C-KRET]

I'm working on a website redesign for a company I work for and this information is almost invaluable! My re-design process will be much more thorough now!

[omehi]

This is incredible. Thank you for sharing this process. Please more of this.

[zofiak]

That's the perfect kind of content. I would love to see more of it!

[magdasok-fi]

love these entertaining comments of customers :D great video!

Great content, I like how clear the design is presented. Also a big thank you for highlighting the fact that front end development is not just about coding. It’s a very creative process where you constantly make design decisions to make the design work for the users.

[ideaplusagency]

Amazing!!! Love these behind the scenes videos as a way to understand the client process