The BEST Facebook Ad Campaign STRUCTURE #shorts

Want to know what the best Facebook ad campaign structure is?

In this video, I show you how I would recommend you structure your Facebook ad campaigns when using the Direct To Offer strategy.

Getting your Facebook ad campaign structure right is essential for generating the best possible long term results.

#shorts

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[setapartfarmandgardens]

You have a gift of taking difficult concepts and explaining them simply in your explanations and editing! It’s amazing. Thank you so much. I’m learning so much from you.

[saykuus]

This is what I needed. I’ve been having great success with just one ad set and 3 ads after testing a few ad sets. But haven’t made a campaign for warm audiences. I will definitely give this structure a go!

[hariselahi]

My questions:
1)Do I use advantage plus audience in the cold ad sets?
2)how much budget should I use for the overall camping and what should be the split between the ad sets?

[wallaceywill]

I’ve always seen much higher CPMs and less leads when using video for conversion campaigns… but I love the idea of it, since you can build up know / like / trust much quicker… so question is; are my cpms higher simply because the video isn’t a good fit? Poor copywriting? I’d love some resources on how to use videos for conversion ads. Love the idea that I can also retarget using the video watches

[aublajud]

Thanks for sharing this! I'm always torn on best practice when it comes to exclusions for prospecting overlap and would love to know your approach -- I've tested several approaches without conclusive results due to too many variables (tiered exclusions in one vs multiple campaigns, no exclusions in same or multiple campaigns). Also, how are broad audiences doing for you guys?

[thelielm]

Your video is very helpful. I would like to request you to make tutorial about how to edit this type of short, please. Thank you.

[JohhnooTheBeast]

Now this was incredibly useful. Sometimes it's so easy to move straight past the basics into these complex settings and overcomplicated systems. But this is super simple and needs to be utilised more 👏🏻

What sort of budget split would you use? Split your £100 a day over all 5 sets? Im not sure CBO is the best for this sort of test but aren't sure ejther

[dobbylover]

Hi! I used this kind of structure and my ads performed extremely poorly due to Auction Overlap. How do I deal with that?

[chicamaravilla]

So, most of my campaigns are for live events and ticket sales, most of my campaigns are Engagement objective and every now and then I'll do a Reach campaign. The most I've had is 4 different ads, gonna have to get very creative to get this many ads. Thanks for sharing such great info!!!

[sidharthsaji]

If you don't mind can you make a video on how to set prices for these ad sets

[jays]

Great vid!! should i manually test the creatives or do dynamic creative and let fb AI mix and match test?

[xaviarmusic]

I’ve found that 6 ad creatives per adset gives me the best results for my music

[jakubjanczur]

Great! How much would you spend at least per day and ad set with that amount of sets? (if possible to say)

[CreativeOnlineAcademy]

These are the same things i am doing for most of my clients - but few clients have very tied budget., sir i would like to know, do fb removed page like campaihn options - from few days i wasnt able to find facebook likes campaign option

[binhle-bjqg]

thanks for sharing Ben. We are currently run the almost exact campaign structure on Facebook. The problem we face is the result is very unstable. We get X4-5 ROAS on someday and zero results on some days. Could you suggest what might be the root cause of this? some people suggest it might be the low budget. We spend 50 usd/ day consistently for the last 30 days. We have had 50 orders generated but only 15 are registered in FB ad manager.

[thecaliant]

Should you split testing with same idea but different campaigns?

[colognemotionfilmproduktio]

Thanks! But wouldn't it make sense to put the retargeting adset in a separate campaign?

[stormtatrai]

I saw a YouTube video that said it was not a bad idea to set the audience broad and allow meta to make its decision based on the data. Has anyone else found this to Work? It is for a clothing brand.

[selfhelphero]

Would it be good to create a warm audience ad set including both, landing page visitors and FB page engagement together as 1 warm ad set? Or would there be a reason to keep the 2 separate, each with their own ad set?

[MarielaPerCal]

Do you recommend exact same campaign duplicated for different products (and using different creatives)?