Pricing Strategy I Use To Sell My Listings Over Asking Price

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In this episode, I'll explain one of my real estate pricing strategies I use to get my listings sold for over asking price so my sellers net the most money!

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▶ ABOUT BRANDON MULRENIN
Brandon is a real estate broker in Michigan and is the CEO of Brookstone Realtors. Real estate coaching is Brandon’s passion. He teaches real estate agents at his company and around the country how to get listings using his reverse selling lead generation system. His mission is to teach real estate agents how to sell without being salesy, he calls it reverse selling.

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Note this description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the

[BrandonMulrenin]

Do you use price bracketing in your listing presentation?

[femoris]

These tips are not nominal. They’re phenomenal

[joeferrer]

Never used this in a listing presentation. I will now. Great stuff Brandon.

[angelicclay]

Woooow!!!😮I'm an agent in St Louis and I'm blown away! Thank u so much for this! #the Midwest is the best hahaha

[MakotoHawkins]

Call me stubborn, but I rarely subscribe to channels. However, having seen a couple of your videos in the recent, I am intrigued and will definitely subscribe. Your ability as an educator is impressive. Great work!

[TheRoPaxGroup]

We definitely did this before the max rush and it works for sure. Glad to see this strategy coming back

[mahbubk]

Got a listing presentation tomorrow and I'm definitely using this! Great content, @Brandon!

[randyguardiola]

Amazing content as always. Would you mind making a video discussing how you factor mortgage payoff amount into your listing presentation and explain how that amount affects the seller and owner please? Thank you.

[scatpack]

Hardest working guy on YouTube & off YouTube. 👍

[joshpareja]

Thank you Brandon, this is super helpful!

[joellaholmes]

This is brilliant! This is a great tool to have to increase your confidence as an agent. I am so glad to be at Brookstone. Thank you, Brandon!

[donaldfrey]

Great information! I’ve used price bracketing before but this is a much better way of explaining it and using showing time as well! Thanks!

[amandapertuset]

Showing them the Showing Time data is the easiest way to get an over confident seller to properly price their home!

[tirzajohn]

Brilliant! Thank you for another eye opening video 🙏

[johnnash]

Great video, Brandon; you said in your reverse selling academy vid that certain pricing ending in xx9, 000 is fine. Like if it is too far from any given even number (e.g. 429, 000). Can you quickly cover what situation you would use xx9, 000 or do you always move to the best 25k increment (i.e. x00, 000; x25, 000; x50, 000; x75, 000; x00, 000)?

[a.merico]

It does make sense

Pricing strategies that cap the price short of the next bracket inform the buyer that there isn't enough confidence in the listing to justify a higher price.

[nealsanders]

nice video! I have access to Showing Time, but cannot access the Target Market Analysis report. My Showing Time only has reports for my activity. Can you advise? Thanks.

[prajwalkhanal]

Truly a great video, thank you for teaching us how to use 'showing app'.

[oksanaskriba]

Such a valuable tip! Thank you! My broker and I have always priced ending 999. Yiikes

[Ottawasrealestatelady]

Amazing information. We have showingtime.