IKEA :How to grow sales by 200% using Pricing STRATEGIES?: Business Case Study

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IKEA is one of the most innovative companies of the 21st century! and the most astonishing thing about IKEA inspite furniture being a highly localised business, IKEA has been the pioneer in turning the furniture business into a global success by drawing a revenue 45 billion dollars from 445 stores spread across 30 countries!

And whats more important to note is not the growth of the company but the fact that IKEA taught the world how to use the most powerful psychological tactics to exponentially increase sales!and today you are going to learn one such strategy that makes IKEA stand apart from the competition and no matter which business you are in, no matter which field you are in, you can use these powerful psychological strategies to double your profits at zero cost!!

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Importance of Democratic design by an IKEA's head of Design

IKEA's official note on Democratic design

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#thinkschool #IKEA #communicationmasterclass #Ikeacasestudy #businesscasestudy Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.

[ThinkSchool]

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[satyameva_jayatee]

I had appiled the same strategy while presenting thr candidates to my clients. I used to send the best candidates to my clients and they use to reject. One day i was so pissedoff because i knew I have given the best and i did not have a better candidate in the market, so I sent very average candidate who was readily available because i did not have a better choice. You know what the client compared the average guy with the best guy and choose the best guy. I realised that if we give 3 best it will confuse the client. from then I sent 1 average guy 1 poor guy and 1 best guy from that time I knew the result before the client would call me. Everything is experience. Your videos are so informative and motivating. Me being a new startup entrepreneur these content really means a lot. You are really inspirational and motivational.

[jinaysarvaiya]

When it comes to content and speaking skills the way think school puts it across is spectacular and amazing

[shibabrataghosh]

These case studies are way better than those MBAs. Sir also continue the series of tech giants companies.

[I.RANAVINAY]

I'm a bba student and your content and case study helpful for me to enhance my skills 🤟♥️

[punarnavaviswanath]

So true,
Neither do I buy popcorns in a theatre
And the example of decoy effect that we often use may not always amuse customers
Ex - Popcorns and Apple products

[himanshujaiswar]

Some day probably there will be a business which will apply all the best aspects of every company to its own also probably being a Think School viewer.

[insta.t]

You should write a book on all these business strategies you have researched. It will be an awesome book

[galireddyvuduthuri]

in my entire career I haven't liked any video without watching it fully
But Every video of THINK SCHOOL broken my rule

[QuickRounders]

Think school deserves more. like me who thinks

[ayushbharadiya]

The Case study was really awesome and informative.
If you include some case studies with failures and the reasons behind them, it will contribute immensely to the learning insights of all of us.

[satyendranooka]

The only channel for which appreciations don't stop!

[bhawnasharma]

Thank you so much for showing insights on various case studies. 🌸
This channel will soar high like Himalayas. 🌸🌸

[prabhavvyavhare]

Apple uses the Decoy Effect in its iPhones. It offers 4 phones in various sizes and keeps the price for the middle 2 phones somewhat the same, so that people buy the higher end because it offers more features. An amazing one.

[subodhpatel]

Can't imagine how much effort has been put into the video.
Waiting for much more content like these.❤❤❤

[barkatnida]

I am consuming your content for a pretty long time now. Your insights and selection of content has enabled me to enter into the journey of an Ed Tech entrepreneur.
I am highly thankful.
With regards
Barkat Ahmad

[naveenkumars]

I learnt the same pricing example in book named "Predictably Irrational" an amazing read.

[EntertainmentisEverything]

This channel deserve subscribers in millions .... ❤️

[bhavyagosar]

Now I have realised how broadband distributors use decoy effect n make me purchase some plans which I find beneficial but in reality doesn't add much difference for domestic use like higher mbs plans
Amazing Psychological hacks 🙌
Well explained as always ❤️

[punarnavaviswanath]

@Think school
Your content is so good...
Just can't stop watching !