3 Pricing Strategies - How To Price Your Service 2024

How to price your services, pricing strategies explained.

Do you constantly question how to price or what to charge?

In this video I break down 3 pricing strategies that were key to scaling my creative agency to $80M in total revenue over my 25 years of running it.

You will learn how not only to charge more, but to charge what you're worth with clarity and confidence.

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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, Mark Contreras, MOCS Media
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

00:00 Getting started
01:10 Setting boundaries
02:25 How good are you?
04:01 Problems with pricing hourly
04:56 Moving up from freelancing
08:09 Fixed Fees
10:17 How much more should I charge?
12:44 Outcome Based Pricing
14:27 Value based pricing

[viewmycanvas]

The day I subscribed to this channel, I started to value myself in all aspects of my life. Thank you Chris & team, I feel indebted to you all for as long as I live. Self-love is a value worth more than any currency, I appreciate you all.

[yelenagrigorenko]

Amazing advice. Pricing and not underpricing yourself is one of the hardest aspects of running a creative business. Thanks so much for this episode.

[BeUVietnamese]

0:18 First strategy: Hourly rate
2:32 How to raise your rate
4:01 Hourly rate problems
8:10 Second strategy: Fixed Fees
12:45 Third strategy: Value base pricing

[XYZ-Drafting_and_Designs]

You're doing a public service. I fought with clients to pay me, period. I had to justify my low rate. I've seen some role playing video made by you and man. You got a silver tongue. God speed. You've just earned a new subscriber.

[lemoncreativeco.]

These raw videos are what I’ve been missing; I’ve been here since the days of The Process, and I love these small chunks of such valuable advice. Everything that you make is valuable, but the whiteboard sessions, examples, and raw advice are truly the core of The Futur that I subscribed to so many years ago.

Love from Missouri, thanks for all you do ❤️

[williamchensy]

I'm from Kuala Lumpur, Malaysia. I've been following Chris & The Futur for a year plus now. You guys been giving me so much value, insights, lessons in every video. You're the only reason I'm starting out freelancing right now. It's hard but fulfilling. Learning so much and Chris gives insights and explained it in so different and easy to grasp examples in the real world than colleges on textbooks. You guys are awesome 😊👍🏻🙏👏🏻Love it!

[okekedavid]

This is David from Nigeria.

Watch the Futur video even when i don't understand anything, but now it's guiding my behaviour. Truly appreciate and will love to work with you guy❤

[dgvgaming]

Almost daily I thank the heavens for Chris Do, I started at $150-$300 a job, I’ve slowly built my way to $1, 500-$2, 500 because of the advice, and encouragement. 🎉

[georgywtf]

Honestly, in all of the years i have done design work, your content has been the most beneficial, real and bingewatchable! Currently also starting my own design agency and i’m looking A LOT at you guys for inspiration, tips and tricks, THANK YOU! ❤️🙏

[skylinecomics]

I've followed this channel for a couple of years now, and it's been a great compliment to my college studies, because of its focus on the business of design. Thanks Chris and The Futur

[hisanzee]

Amazing advice! I understand now that I am not there yet, to get to value based pricing yet.

[MAVNX]

One of the great things about Chris and thFUTUR channel, is this stuff does not just apply to Artists and Graphic Designers, the lessons and mental approaches illustrated here are valuable for any entrepreneur in almost any industry....Love the content...please keep it up.

[nazmulalamnazim]

I am blown away by the terms and conditions mentioned for fixed-fee projects. Thank you, Chris! This shed some light in my mind.

[sniitzel]

It's like climbing up a ladder. I just jumped from hourly rates to price by packaging up my services. I hope I'll soon climb the ladder to value based pricing!

[ShaikMoAbdullah]

Hey Chris. I'm Abdullah from Bangalore. I'm a software engineer working primarily in the front end. I see myself launching a business in the long term inspired by you.

[davisrasul]

Thank you for the systematically elegant way of sharing valuable information and helping everyone.

[vidadogustavo]

Brasil here, love the way you talk. The clarity, straightfoward and it just makes sense to me. Thanks!

[gonerator]

I have quite a few of your videos saved on my playlists as I know it's best to focus on them, as they are so loaded with knowledge. And then comes a time when accidentally one of those videos will start and I have just no way of focusing out because it just wins my attention. Gotta be careful! Great video!

[Housacreates]

Apparel and event designer in Jacksonville, Florida have been listening for years. Used to do everything for everybody. Now specialize in the event industry have been building out my product ecosystem to create a more full service experience for clients or to help of your content.

[VidhathShetty]

This truly captures the spectrum of payment models and charts the journey from beginner to advanced. This is unlike other tutorials because Chris understands story and education work together. A good blend. I would recommend saving this in your pricing playlist if you have one the algorithm will look at that behavior and support this video. And we can do that for free. So Chris gets recommended sooner 😅

Thank you 🙏🙏