The Psychology of Pricing Plans

Prices are fascinating. Changing the visual appearance (e.g., font, color, location) can make prices seem cheaper or more expensive.

0:26 Page Color
0:44 Quantity
1:28 Location
3:21 Distance
4:38 Height
5:17 Names
5:27 Sequence
6:26 Buttons
7:18 Digits
7:58 Font Size
8:59 Billing Duration
9:29 Price Color
9:42 Discounts

My Written Guide:

My Books:

[benjaminanderson]

Every time I watch one of your videos I become absolutely disgusted with how easy I am to manipulate. Well done!

[CristianDruciocShow]

I think is the best video on YouTube about pricing pages. 😊

[phnon-polar]

Your content is freaking awesome for Ecommerce beginner! I just found what I learnt in master degree is all about rational math. However math cannot represent the complex world...

[elixorvideos]

Such incredible advice and information, cannot believe this is free, thank you so much!

[leverly]

I enjoyed this. Full of actionable ideas. I am making several tweaks now!

[imluctor]

Great content! I do find that enlarging a price plan can sometimes be benificial specially when you expect the user to buy that product. You could enlarge the middle priced product and say its recommended and visually make the more premium option also look more premium by making it much richer in colors. Sometimes starting with a higher price is better but it all depends ofc on what you sell as sometimes it can cause customers to leave as they think the rest of the prices will also be high priced.

[BillyHeany]

Great video nick! Full of quick snippets of totally actionable information.

I can't help but thinking though how much of this is affected on mobile as it accounts for about 60% of all web traffic now adays. i.e. pricing plans won't fit line by line next to eachother on smaller phone screens. How would some of these points change to be optimized for mobile? If your case about having restaurant revenue go up with their highest prices at the top, would that be a better way to position pricing plans on mobile?

It's difficult as marketers because we do all of our work on our computers each day, but customers are increasingly viewing our work on smaller devices.

[MaximilianRussell-oykt]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[phelecia]

Thank you for sharing your knowledge! Excellent video!

[mohamedsirajudeen]

Excellent stuff. You hit me on a right time. Thanks for the great info.

[mattkeenan]

You need to offer website optimization with all these tricks but specified to industry and context.

[hausofone]

I would also add as a business owner who runs a software development company. Copy matters. "Choose Plan" may not be the effective copywritting for you depending on your offer. Design is about 35-40 percent of what would get you the "BUY" and COPY is more like 50-55 percent

[e-Course]

Awesome video, You need to add tag to this video to people find you easily and also as end screen link with other video and add card as well

[joelg.dampiljr.]

WTF DID I JUST WATCH BROOO. suddenly I feel more powerful and knowledgeable. Hoping to apply more of your lessons, nice content :)

[hartnady]

I’d encourage guidance not just for “per time period” but “per X units per time period”.

Units of measure are becoming increasingly important when pricing subscription based products which now fuel much of the economy.

[CarinaParry]

Great as usual Nick. One thing I find at the moment is $37 and $47 seems to be a popular price point for offerings online for social media packages. Not sure why that is, considering it is an odd number.

[dhlawrencexvii]

So, question, as you didn’t include this in your quick summary at the end: would you out the light gray stuck-through price above or below the plan name? I would think below so you could connect them with a vertical line and it wouldn’t interrupt the subtraction inference, but would love to know your thoughts.

[EnnaBusiness]

Great video, I came across while making a video o pricing methods for my channel.

[jacobkahn]

So say you have 2 options one is monthly installments with a down-payment and the other is pay in full how would that look?

[BobbyMasteria]

shouldn't the texture pattern be on the button itself ?