The Psychology of Commercials

Marketers use clever (and subtle) tricks to influence your perception in commercials.

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RELEVANT STUDIES

Useful review of processing fluency:

Semantic satiation (general):

Semantic Satiation (anger study):

Subvocalization 1:

Subvocalization 2:

Subvocalization 3:

Headphones and Nodding Study:

Chameleon Effect:

The Invisible Gorilla

Top-Down Attention:

[yourbrandstrategist]

There’s a “prank” that works like that: you ask someone to repeat “milk” 10 times, then immediately ask “what do cows drink” and the answer is usually “milk”.

[joandembowski]

I can't believe we have not all heard about you!! This posting is 4 years old?? It is so interesting!!

[dylanhogan]

My Composition professor assigned this video to my class for homework. This video is currently being studied over by at least 80ish college students.

[tieronspear]

Powerful content! The strategy behind that Tide ad psychology was amazing. I'm buying your book now. **head nodding over to Amazon**

[AlexeyShort]

Captain was a research experiment to track how this effect works. On a purpose. Dont think about brands only in a term on money getting. They do researches too. Sometimes those researchs are adds

[anthonyram]

Your book has everything I've been looking for. I've read countless books to dig out pieces of what I was interested until I read your book and found all my questions answered. Thank you so much

[chandelie]

Your book rocks and great video. That Tide commercial is brilliant! Nodding your head is also useful during positive self-talk--helps you believe what you're telling yourself.

[TonyVic]

WOW wow wow! This video was awesome. I learned so much from this video. I didn't know so much went into making them. Now I know I need to work on Spretz more.

[shubhampanda]

Gold ⭐⭐⭐⭐⭐
Nick I highly appreciate your efforts and the value you provided in this video, it's extremely valuable. Keep educating #keepshining bro !!!

[BenNesvig]

Super interesting. Love your articles, but keep making these videos!

[iDhanasekar]

Super cool explanation. Thank you. I am doing commercial for a company. Me just a beginner. Looking forward for more videos about psychology in commercial. Thumbs up

[DoodleDolan]

I just listened to your audiobook. It's amazing :) Thank you for the information!

[matoflynn]

LOVED this (I'm really interested in video in marketing and advertising). Also, as a marketer, your book is one of the best and most useful I've read. Thanks Nick!

[anniemedonis]

Really good video Nick! Very informative and helpful. Thanks for breaking these concepts down and providing examples.

[christopherdoyle]

Awesome stuff, Nick! Thanks for sharing!

[cwspartan]

Love it. Sounds like some of these techniques answer this question. What is the psychology of "want" or "desire"?

[Wooffred]

really interesting way of looking at things we undoubtedly at least dislike or in my case hate

[stepupmybody]

I have a copy of your book and I am subscribed.
What's next? ;)

Great work Nick!

[luisarthurlobomeneses]

Woah, i loved the vídeo! Ultra dense content

[rohankulchur]

Hey Nick! Thanks for the video. What do you do for a living, if you don't mind my asking?