HIDDEN Psychology Behind The 5 Best Ads

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Here's a strategy breakdown of the five best ads of 2022. I show you what the briefs for these ads would have been and how you can learn how to write a great creative brief from these ads.

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ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School.

I’ve helped over 3,000+ strategists gain confidence in their skills with classical training in strategy.

Previously;
Strategy Consultant (Uber, Disney, Facebook, Apple, and Snap)
Head of Comms Planning at BBH and BBDO New York
Won over 100+ creative and strategy awards.

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Hey Julian, thank you so much for creating content based on Strategy! I'm a designer, so your work helps deepen my understanding of consumer insights. Keep on creating Julian!

yayamakes
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I don't know if Samsung wants their distinctive asset associated with spiders considering so many people hate them. + trypophobia lol

I also think Rocket Mortgage was the best because I actually remembered the product.

sajidah