Google Analytics 4 - Lead Gen Events Update and Tutorial - July 2024

Google dropped a nifty upgrade for B2B businesses with the new "lead gen" recommended event update.

Join analytics expert Fred Pike as he dives in and shows you how to set it up and put it to use for your team and business.

---

This update includes five new recommended events specifically tailored for lead generation. These events are designed to complement the existing “generate_lead” event and offer a more detailed understanding of the lead management process.

⭕ generate_lead:
Triggered when a lead has been generated.

⭕ working_lead:
Activated when a user is contacted by a representative.

⭕qualify_lead:
Used when a user is marked as meeting the criteria to become qualified.

⭕ disqualify_lead:
Applied when a user is marked as disqualified.

⭕ close_convert_lead:
Signifies when a lead has been converted and closed.

⭕close_unconvert_lead:
Used to indicate when a lead has been lost.

These events can include useful parameters such as value, reasons, and lead status.

Additionally, these events can be sent directly from your CRM to GA4, enhancing your site and campaign analysis.

- - -

🚩Open your GA4 and work along with Fred to set up your new lead gen events to optimize your data and reporting.

#GA4
#Googleanalytics
#Leadgeneration
#b2b
#data