UTM Parameters and Tracking Explained in 100 Seconds

Do you want to know which campaigns drive the most traffic to your website? This is where UTM parameters come in handy. They help you identify which channels users are coming from to get to your site so that you can see what is and isn’t working for you inside tools like Google Analytics.

In this video, I’ll explain the basics of UTM parameters in 100 seconds, how they work and why you might want to start using them in your marketing campaigns.

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[MeasureSchool]

What's your best practice for UTM Tracking? Leave us a comment down below so we can learn from each other.

[KyleCash-fydh]

The best explanation of UTMs with clear (and practical) examples. And in under 2 minutes. Well done!

[camillabrandao_ads]

Great video! I wish everybody would explain things as easily and quick as you do!

[maailmaparandaja]

Hello Julian. Just wanted to say that you have had a massive impact on me as a digital marketer and i keep learning something new from you every day. I appreciate your content very much! Thank you for everything and keep going.

[solarqueen]

Incredible simple explanation. thank you so much!

[EdchelStephenNini]

Great and concise explanation! Thank you!

[olegoleg]

liked the video very much. explains in a very accessible language, competently. if only they explained it the same way.

[FTYOU]

Thank you for explaining this so simply. Really good!

[ColorMindMusic]

Great video.. super helpful. Thanks Julian!

[Guilopes]

Quick question: in a hypothetical case, out of 10000 clicks distributed evenly in email, social, cpc and display channels, what is the % of incoming sessions that would not be detected by Google analytics 4?

[diandrapereira]

This was great! I have a doubt though. It feels like these UTMs will only allow me to track my website visitors and where they are coming from. How can I track who is not only visiting the webinar page on my website but who is also signing up and where that audience is primarily coming from? For example, if I am running google and fb ads to promote a webinar on my website, how can I know which of the two sources are giving me more conversions i.e. sign-ups, so I can focus my marketing budget accordingly.

[Sathya]

Can u help me for utm camping it's not working for flutter

[liszcgsedt]

I wonder how much time it took to perfectly fit in 100s. :D Thanks, tho.

[ajjames]

Why are campaign_term and campaign_content not trackable in Google Analytics? Thanks for the video! 👊👊👊

[aviarun]

It gets tricky when tools start auto-tagging your links with their own UTM parameters and they don't allow you to override it. This is a problem since most of these tools don't respect default channel grouping rules and assign random UTM values. How do you deal with this?

[haysam]

I am newly running google search ads, is gclid enough? or shall I add UTM parameters at the campaign level.

[chosx]

What's the benefits of UTM in Google ppc since Google already has glic

[MohammedHassan-wpbp]

good video but when i click on thums up it wont