A Super Easy Guide to Google Analytics 4 (GA4)

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In a muddle with Google Analytics 4? Let our agency point you to the profitable metrics.

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This video aims to show you the key areas of Google Analytics 4, without all the complicated jargon.

We want everyone, even if you’re not an analytics expert like us, to be able to use the platform with confidence.

We know Google Analytics 4 can be overwhelming the first time you open it.

Everything looks different. The metrics you use on the daily have disappeared. There’s no bounce rate, no custom reports, something called “Explorations” and nothing is where it should be.

But once you’ve watched this video, you’ll wonder why you didn’t move to Google Analytics 4 sooner.

⏲ Timestamps

00:00 — Intro
01:16 — Google Analytics 4 Overview
03:22 — Traffic Sources
05:00 — Custom Reports (Aka, Explore)
05:26 — Free-form Exploration
12:59 — Website Performance
16:35 — Where is Bounce Rate in Google Analytics 4?
17:28 — Funnel Exploration

🔗 Mentioned Links / Resources

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Who We Are
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.

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Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Tim Cameron-Kitchen, Dale Davies, and Jess Percival

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