What Is Branding? From The Brand Gap

#shorts #branding #advertising
What is branding? Read the Brand Gap by Marty Neumeier.

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:

===
🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:

🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:

✍️ Other Courses, Templates, and Tools:

🎙 The Futur Podcast:

Recommended books, tools, music, resources, typefaces & more:

Music by Epidemic Sound:

Shorts Playlist:

We love getting your letters. Send them here:
The Futur c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404

*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

—
Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

[jonathannuamah]

The Futur gives so much value in their videos.
At this rate they'll never stop growing.

[brettsnowball]

Futur continues to kill it with the shorts. These are excellent daily reminders about design & business and I look forward to watching each morning :) Thanks for sharing!

[meharjawadhashmi]

WOW, From this video I actually understand the meaning of branding, Marketing and advertising. Great job

[homebusinessdad]

Such clarity in such short videos... The REAL DEAL, because he LIVES what he teaches... Thanks for dropping the knowledge

[grydient]

Designers, clients, marketing team, etc... The whole world needs to know this. 💯💯💯

[nickgkatsis]

Thanks for existing you guys have been helping me get on track with my UI/UX work so much

[mangoesnfrangipanispng]

Hours of research in less than a minute - daaaamn 👏👌🙏

[ronfya]

Absolutely fabulous. Though an even more accurate representation of marketing would be : "it seems like you're looking for a great lover. I can help you." Because marketing tries to tailor itself to the prospect (>< advertising).

[emmanuelukanwoke]

The brilliant perspectives dished out in these videos are just invaluable!

👏👏👏

[davoregyed]

This is business and relationship advice at the same time, and I love it! 😀💪🏽

[beatzzbytazz]

What I needed to hear as I'm starting out my own brand as well, thank you Chris!!

[methodlab]

Definitely heard this content elsewhere before

[muhaiminzulkarnain]

More value than most videos on YouTube. And it's not even a minute long.

[GirlsChase]

The best example you could have for me as a viewer 🤣😎

[BuHaidar]

What ppl say about you is BRAND or BRANDING? referring to Brand Gap, brand is the gut feeling .. so this is definition of brand not branding.. right? Thx for sharing 🙏🏻

[sucheta]

All these years I was unable to understand the real meaning of brand

[tutorials]

For some reason, notification doesn't work for short videos.

[AshtonZee]

Your futur logo looks like a Legal seal from our United States government. I can't stop staring at it.

[princeikye]

Thanks a lot for that insight.. so if I may ask how can a logo designer or a graphics designer make something for his/ herself that tells people who they are ?please
Because I'd like to do that too .

[khaledmahmoodqasmi]

Wait wait waiiit...
Let me know the difference between Brand and Branding...
I thought it is for a brand that, it is not what you say it is. it is what they say it is.