Brand, Branding & Brand Identity — What's the difference?

Branding is a confusing topic.

People use the terms: brand, branding and brand identity as interchangeable synonyms, but they don’t mean the same.

In this video I will tell you, how I help my clients understand the differences between what a brand, branding and brand identity actually is.

So that you have clarity next time you think and talk branding.

- Who is a brand? 2:14
- What is branding? 4:52
- What is brand identity? 7:21

In fact, In this video I’m going to show you specific examples so that you can understand the potential of each.

Brand, branding and brand identity all work together to help you advance your or your client's business.

By the end of this video, you’ll have a clear understanding of how successful brands are build and what it takes to build one.

Want to dive deeper? Check out the full article below:

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[waqarsheikh]

Well explained and consolidated Video on Brand, Branding & Brand Identity.

[buddhikarajapaksha]

I highly appreciate this valuable video because one of the best explanation Anyone can clearly understand 🎉 Thank you 🙏 ❤

[samirgardner]

A lot of info, thanks for the iceberg analogy

[vlzivlg]

So far I have enjoyed your videos that I have watched, but when you said graphic design is not art, I vehemently disagree. Art is literally conveying an emotion, feeling, or just art for art's sake. Graphic design is just that - conveying an emotion or feeling with a purpose. But... art is subjective, so I guess either way we're both correct.