Branding vs. Marketing: What's the Difference?

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Branding vs. Marketing. Many entrepreneurs and creative professionals are confused about the real differences between them. Yes, the two subjects overlap in some areas, but there are some key nuances that will clarify how you go about building and promoting your business. If you’re an agency or consultant, understanding the two will improve your ability to help your clients succeed. In this video I dive deeply into the definitions of branding and marketing - and why it’s critical that you know the difference.

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This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.

Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients they serve.

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1. Branding what and why, marketing about how
2. Branding long term, marketing short term
3. Branding macro, marketing micro
4. Branding trajectory, marketing strategy
5. Branding build loyalty, marketing quick action
6. Branding create value, marketing monetize value

fauzan

Marketing is about what and how do you want to speak about your brand to your customers while branding is how do you want your customers to speak about your brand.

lio

I’ve paid for courses that couldn’t explain this to save their lives. Less than 15 minutes with you and I now have a crystal clear understanding. Thank you for your concise and highly effective explanation!!!

ladonwilliams

More clear content in a few minutes than would seem possible. Thank you, Philip!

quirkworks

Thank you so much. This video has clearly helped me to understand Branding & Marketing. You as a presenter have a very calming aura. Much appreciated

galexxx

Your explanation was very clear. I've watched numerous videos on the topic, even from some of the big names in the field, but always ended up confused. They usually left me with only theoretical discussions in mind, making the difference between the two seem like just a nuance. Thank you

simonep

That is the best definition of branding I have ever heard. I'm trying to get into branding but have been branding my entire career without even realising it! 😂
Thanks again.

danivinson

Amazing! i love everything about this video especially the speed you talk and the way you explained the concepts side by side.

takingiteasydaisy

Excellent video - as someone who’s spent most of my marketing career specifically in product marketing, I’m just now realizing that brand marketing and creating brand equity are by far my favorite part of the role. I’m all about the long-form story, the why. I care much less about the tactics.

IronDave

This video was so clear and focal to the point! I now finally understand the concept of both ideas! Thank you for this!

ashleylockett

Succinct and clear. I've been at this for 26 years, and you taught me some great stuff here. I'm very appreciative for your time and work in giving us value! Thank you! 🙏🏼

LyleGadin

Thanks, that was well presented and clarified for grasping the functional meaning of the two concepts for brand marketing. Thanks again.

makelifeholistic