What Is Branding?

#shorts #branding #brand

What is branding? What is a brand? Is a logo a brand? Marty Neumeier wrote the book on branding and tells us what a brand and what it is not.

Listen to the whole talk on our podcast

Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands.

"Your brand isn’t what you say it is. It’s what they say it is."

Books by Marty Neumeier

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:

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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

[thefinalgrind]

These shorts are by far the best YouTube shorts out there

[NightFyreTV]

These shorts are the best thing I’ve found on the internet for a long time. The positivity and general way of thinking can be life changing, not to mention all the tips

[harleymcvey]

These are the most useful and inspiring shorts to date by far!

[Pewdieguey]

Clear definition. For the ones working on their Brand.
I believe starting from your Brand up.

[muhammadkhalil]

Did an hour long conversation on BRAND and BRANDING with my friend exactly on the same time this video uploaded... I feel amazing to know that 🙌🤓

[sandovalsolutions]

Marty & Chris, what more can you say or add. Epic episode & awesome clip.
❤💙💚🧡💛💜

[teeteeone]

That was the best explanation I've heard thus far! 😊

[just.]

I didn't know that, thought logo and brand same thing, never wondered
Thanks for thee info 👍🏻

[riftdwellerauthor]

Well im getting better and better everyday just letting all this info from u sink in and absorbing as much as i can thanks!

[LucidFocus]

I explained that to my daughter; as well as a client just last week.

[mattmillstein]

Definitely going to send this to clients, thank you!

[teeteeone]

I attended a cohort about job seeking and branding was one of the topics. I said personal branding is important so that you stand out. Is that somewhat true?

[digimuz]

Brand is the feeling/excuse customers tell others for using your products/services..

[sumeetgupta]

I remember Marty sharing with Chris that Brand is a feeling, a gut feeling. Is reputation a part of it or did I miss something

[eduardoaugustine]

Love it!! With this concept Brand is subjective. But by understanding what a Brand isn't you grasp the true "value" and meaning of a Brand.

Your reputation, your relationship with your customer/client.

[justinwiechmann]

Brand needs to be 100% by far or at least setting in that 90th percentile to be successful in the future

[randomconsumer]

This logic goes back to cattle farming, hence the term "brand name". High quality cattle came from good ranchers, the only way to identify an individual head of cattle is by the branding on the side. Hence, the term "Name Brand".

[aa_gg]

Note to myself : see description for book recommendations...

[LucasDanielSantoro]

Brand is where _my_ history meets _the brand's_ history

[davidissuperman]

I enjoy these videos. Are they related? I noticed slight similarities.