What is Branding for Artists

When I talk about personal branding for artists, I sense a lot of rejection. It seems that branding your art was perceived negatively among many artists, because they think only big companies brand their products. Branding is not the same as marketing. What is branding? What are the problems when it comes to personal branding as an artist? Today I would like to shine a light on this matter.

Videos mentioned from The Futur:
What Is Branding? 4 Minute Crash Course
What Is The Difference Between Branding & Marketing? What's more important?

Other videos from our channel on branding:
Fashion Brand Tips for Artists
How to Build Your Art Brand
Build Your Personal Brand in 5 Steps

#artbrand #personalbranding #brandofyou

[africaart]

Sometimes, the signature on the painting is more valuable than the actual artwork.

[pauladeaconart]

writing an artist statement is part of your brand too. your brand is you, who you are and what you like and stand for.

[moni]

I'm doing a brading course and I felt disappointed because I disagreed with some points that I couldn't apply considering that my brand is art. I found your video and it saved me today, I'm already going to be able to reformulate the construction of my brand according to the things you said, thank you very much

[ishsenaka]

This is very well structured presentation. Thank you so much.

[artistoddessy]

Mo, it took me 2 days to come back and watch this, I think I was painting and I knew I wasn't paying attention closely. Today I am exhausted, but my youtube channel is growing, that's fun to see. I hope you are safe in Spain and that this virus scare will start to subside. You know what? I'm not tired of talking about it, usually negative things make me depressed, but this one while it is sad has taken lives, it is also bringing the best out in people. Sure some people tried to make money off the fear, and some people don't fear at all and put others at risk, but the average person is at home watching youtube videos that give them peaceful thoughts, or learning a new skill, or being generally productive in ways most at first didn't think was going to come of it.


About branding, you referenced dark paintings, and I want to focus on this idea because it could very well be (in a sense) my opportunity to brand, to paint quicker, more beautiful and charge less thus make more sales. I could also paint it in bigger format and make more. My idea is surrealism and luminescence. I have been so close several times but I get the feeling I'm selling out. I paint a big foreground tree that looks like someone/some creature lives in it. It has a door, a window and a candle in the door's window and in the window above it. Then a foreground, smaller tree with a lantern, then a pond and behind it a pathway with lanterns guiding the way.


Most of the painting is black sky/stars or darkened details with rings of luminescence of different, dark colors for the light the candle/lanterns are giving off. It is not depressing, but it feels like a night scene in the Shire (lord of the rings) just with a tree home instead of a hobbit home. Its cool, I have the luminescence affect the leaf colors and the trees brightness fading to farther away from the light sources. The space element is really cool with stars and space gas to exude feelings of imagination. Buuut, it feels at times like I would be building a fairy world that people would not want genuine landscapes from me anymore and only want the fantasy scenes.


Is there a way to pour my effort into it while maintaining a normal style of painting career too, or would you recommend trying to paint just this style for a month or two and see if 10 paintings in they are my best ones and everyone wants one? I know I don't need to be all or nothing, but my previous attempts were so good but I gave up on them. I think the fear in me of selling out is a big one, but I have a theory that if your product is good you're selling up, making a name for yourself but not forcing the issue on how people perceive your imagination. Like how is it a detractors choice if I'm selling up to beauty's potential rather than selling out?


Thanks again, I always appreciate your advice, and I must say your statement to me a month or so ago about saving old videos is key. I have a few I can bring back, and my highest numbers for music videos is my oldest video from almost a year ago, although its been a re-post and not kept there. So its numbers are a combination of where it was and where it is. Any advice helps, also if you knew how I felt right now you would say "heres a kick in the butt, start a small version of this right now." So since I'm beginning to get to know you a little I will spend the next 10 minutes meditating if I have the will to paint for 4-5 hours from 11pm-3am ish. You're a true inspiration, keep doing what you're doing. Someday we will both be big art advocates on here and maybe meet in person.


Talk soon, starting meditation on should I fight tiredness to paint right NOW!! :)
Dave "Sparrow Mountain" Manicom

[robertaqueiroga]

I've just discovered your channel today and I'm binging watching the videos. It's awesome! Thanks

[MariaMilenovasArt]

Thank you so much for clarifying this issue

[GregorKari]

I appreciate you are talking about branding and I will watch the other videos as well. Thank you for doing this!

[anjilesourne]

This is extremely helpful thank you. It could let me know what I can improve on my artist IG. Thank you for sharing such valuable information! 💡

[KJensenStudio]

Ahh, I wish I would have seen this 2 years ago! Great information, as always, and just what I needed to hear today. Thank you very much!

[sonoman]

Thanks for your videos. I''ve discovered your channel recently and It has really good content. Also, I've recommened your chanel to friends artists and to my older brother who is an artis too. Please, could you make a video about how an unknow artist can organize an art exhibition overseas. There are many artist who want to exhibit their work in Europe, China or US, but they don't know how to do it or where to start. Thanks for all the content that you share with us, I appreciate all the time that you spend to do your content, thanks !!!!

[PAINTINGEXPLORER]

I watched a lot of your videos. Thank you very much.

[demilli]

Thank you for sharing this and your insight! This was so helpful.

[suburbanview]

WE ARE NOT TALKING ABOUT THE TRADITIONAL ARTIST. The modern artist is looking for sales, money, fame, as soon is possible, So this method will work very well in this case. Create a product that sales and keep doing the same. That eliminates the long process in real artwork, creativity, unique pieces of art. So, what kind of artist you wanna be? There it is the work of Warhol and the years of work in Lucian Freud or Balthus (10 years to finish a painting). One is american market, the other european tradition. There will be always a fight about this issue. And this place is not enough to express all we are thinking.

[thephotopoetrybook]

great videos! lots of information! thanks!

[nickiste]

Hi! This was a very useful video, thank you for sharing your knowledge <3

[minimanart]

Which name do you like best for my art? MINIMAN or Fabian Kochendoerfer? Thank you for your feedback!

[stevesidare]

Perhaps Branding is one's Image as influenced by their Reputation?