What is Branding?

This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few.

[MrCherryJuice]

Branding is all about perception. It is about creating, managing and building a desirable perception within the marketplace. The more people who perceive you or your company in a particular way, the more powerful and valuable your brand. Coca-Cola is a prime example. Say the name and virtually anyone in the world will respond with the same adjectives, the same emotions. The Beatles (as a band and as individuals), Heinz Ketchup, Apple, Bob Dylan, Paris...regardless of whether people 'buy in' to any of these, their perceptions of each will likely be similar. And this is crucial to fundamental brand realization.

[NorwichBSchool]

We had this video and music playing on repeat for 2hours during our branding taste challenge on Saturday. I am now equally insane :D!

[Coach-Dea]

oh my goodness. Now I have a better understanding of "branding". I jumped into this online selling starting my own store and really didn't know what I was doing, nor what I'm going to do. I heard of niche, branding, dropshipping and all those words I just learned since July 2020 and I'm 57 yrs old. I'm blown away on, even though a voice was not sound, or a word spoken, I understand now more about that word then I did since I started my business. Wow!!! This was an eyo-opener and a blessing to me. You are awesome the way you put that together. Thank you

[NorwichBSchool]

The song is a royalty free track by artist Tim McMorris, aptly titled "Successful Business Venture".

[misidotcom]

Introducing a brand to a product or service is a big contribution to the company.
Ideas, innovations and concepts which are extraordinary and unique, will help simplify the branding of a product or service.

[nurburgringkid]

I would say brand is not ONLY advertising and marketing communication, but it is the whole set of character, integrity, perceived value, corporate values that are continously being delivered through realistic products and services AND consistently communicated through advertising, social media, and other marketing communication media in today's modern world.

[olusolakayode]

This is a fantastic video clip. It ha given me new thoughts about branding. I now see branding in a new perspective. Highly recommended to other listeners

[THALOOTI]

Branding is that you are everywhere, recognizable and most important you the founder(s) have to believe it.

[InstTaxSolutionsLLC]

Great job to the producers of this video. Branding is so much more than many people realize.

[DhubAgency]

Richard Branson is a genius! He made Virgin a 400 companies mammoth and he’s always seen as an excellent reference for smart branding. Great video!

[aricsvenz]

Branding is not about sharing your ads on media and internet. Branding is about making place in Customer's Heart. Its a process of Market Research, Data Gathering, Data Analytics, Target Behaviour and Audience Engagement. We have solid foundation in this. Digital Media a new battle ground and we are here to make you win. ‪#‎brandingatwikisys‬

[sabauddin]

Amazed to watch a bundle of knowledge in 3 minutes on equity ...

[Digitalsalesdevelopment]

Branding is crucial as it’s the first step in setting up a business. It is where you have to take time to brainstorm new ways to get recognized and it’s certainly goes beyond a catchy name, logo, or a tagline.

[buddiga]

An eye opener who is more interested in knowing more than the meaning of brand in it.Truly educating and inspiring..looking for more such videos on more subjects.Thank you

[nicosbodega]

An illuminating video, but fundamentally one should never forget that "brands" start with and are created by individual people.

[MrRecommends]

One of the best and inspirational videos about the power you have to create a new brand ... Congratulations!

[stig]

Friggen Awesome! I needed videos for my ESP Marketing class, and here's one that doesn't need subtitles! It brought me to tears.

[masonwhite]

the people who made this vid need to be utilized at your school more. there extremely good. the vid was fresh and exciting. it gave tons of info in a very precise and thought out way.

[ianmcquaid]

If ever I was struggling to illustrate the end of the world, you boys came through

[TheBrandingGuy]

This has to be one of the best branding videos on YouTube - thanks for sharing.