Customer Service Tip: The Competitive Advantage

Professional keynote and customer service speaker and New York Times bestselling author, Shep Hyken shares the importance of knowing where you can improve.

today I’m going to share why you need to have competitive advantages. It allows your customer to make sure they know that they’ve made the right decision to do business with you. Educate and reinforce that they have made a good choice. If you do something different than the competition, make sure the customer knows about it. I remember buying meat from a grocery store. The butcher proudly held up the steak he was selling and said, “Look at that! Is that a beautiful piece of meat or what? Did you know that we trim the fat around the steak to just 1/8 of an inch? You won’t find that at the competition! Thanks for shopping with us.” Competitive differences need to be emphasized. It is your opportunity to stand out. However, you need to make sure that the things you think make you special are also important to your customer.

Shep Hyken, professional keynote and customer service speaker, customer service trainer, and New York Times best-selling author, shares his customer service tips. These tips are your how to guide to customer complaints, delivering amazing customer service, customer loyalty, customer service training, customer trust, company culture, customer experiences, sales tactics, and employee retention.