Sales & Marketing Strategy For Service Based Business

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ABOUT: I’m Adam Erhart—marketing strategist with 10+ years of experience and a track record of helping clients add over $1 billion in revenue. I’ve worked with brands like Google, Meta, and Amazon, but my focus is helping entrepreneurs like you build real, profitable marketing systems—without the fluff.

DISCLAIMER: Some links are affiliate links. I only recommend what I personally use and trust—never at extra cost to you.

[eliasketcheson]

there is not one of your videos that i did not benefit from you truly give so much value and you never miss

[EthanCarter-nf]

Teaching = selling. This strategy feels authentic and works way better than hard pitches.

[dylanschweitzer]

A lot of this stuff is strangely intuitive and "how did I not realize this before". Makes me very discouraged at my previous sales failures/surprised I have ever booked any clients. 😂

[DariusTan]

To sum it up, the three things you need to know are:
1. Finish line language - you would want your prospects or clients to have an end in mind regards your service or product.
2. Feature to benefit ratio - you would want your prospects or clients to clearly understand why they need your service or product.
3. C.A.S.E Funnel - you would want your prospect or client to have idea of who you are, what you sell or what service you provide and actually become a paying client.

[khayrat-jk]

Another fantastic video, Adam! The way you break down complex concepts like the CASE funnel makes them so much easier to understand and implement – thanks for sharing your expertise.

[ivanhernandez]

This is what I learned in the basic portion of copywriting! It’s about the BENEFITS!! Make the customers feel comfortable and make them view the outcome

[ysabelle-cm]

The CASE funnel explained in this video is pure gold! Definitely giving me a clear framework to structure my marketing efforts for my service business. Thanks for the actionable insights!

[TylerChapman-zs]

As a service provider, this felt like it was made for me. So many practical gems here!

[bradduke]

The Key: focus obsessively on the end result your service offers when marketing and how it will feel and how their lives will be better after using your service

[melosahawes]

Really appreciate the practical advice and clear explanations, especially the CASE funnel breakdown. This is exactly what I needed to refine my service-based marketing strategy!

[danhboardman]

The CASE funnel is a game-changer; seeing the whole process laid out like that makes structuring my marketing so much clearer! Definitely going to implement this in my business.

[EvagretBufton]

Great video, Adam! The CASE funnel breakdown was especially helpful in visualizing the customer journey for service-based businesses. Definitely going to implement these strategies in my own marketing efforts!

[GrowWithWill]

You never fail to make your videos fun with your skits and informative with your simplified explanations. Thank you for sharing this, Adam!

[callmejbo]

I would love to see a twist on this video where someone is introducing a new service that people don't know exists and don't know they need.

[dynamics]

After I found out that money is only a tool to exchange for values, I stopped saving and started investing.... Invest your money to make more money, By saving your money you only lose its value and it gets depreciated.... a fellow creator..

[jack_of_all_marketing]

I just have to take the time to let you know, I'm really impressed by your video and content quality! You have great lighting and backgrounds, great pacing, well-placed humor, AND useful content! Very pleased. And I learned some new things!

[RositaRuizOfficial]

This video was an eye opener! I had no idea marketing a service based business was different. Thank for the information!

[morethanyoucanafford]

🎯 Key Takeaways for quick navigation:

00:00 🎯 Selling services requires unique strategies different from product-based businesses. Three essential concepts for service business success are: Finish Line Language, Feature to Benefit Ratio, and CASE funnel.
00:28 🏁 Finish Line Language: Focus on the end result and benefits of your service. Clients want outcomes, not just the service itself. Highlight how your service will improve their lives or solve their problems.
04:48 🎯 Feature to Benefit Ratio: Clearly communicate why your potential clients should care about your service. Features are what it does; benefits are how it makes the client's life better. Emphasize benefits over features in your marketing.
07:10 💼 CASE Funnel (Coaches, Agencies, Service Professionals, Experts):

Made with HARPA AI

[MarketingHarry]

A very helpful guide, man!Love how interesting you represent the information!Focus on the result fuels motivation, but don't forget to enjoy the process too😉

[tmayes]

I’ve been waiting for you to make this video, thank you!!!!