The Fastest Way to Lower Your Lead Costs with Facebook Ads (The Key to Profitability and Scale)

If you're struggling to get your cost per lead down with Facebook ads, this might be the reason. In this video I talk about the one thing that advertisers constantly overlook that makes it very difficult to ever get lead costs down on Facebook.

It's not what you might think... There's no special type of Facebook ad creative, or copywriting hack that will help you if you don't get this right first. And it's not some special option inside the Facebook ad manager either.

Check out the video to find out how to dramatically lower your Facebook ads cost per lead.

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[SilviaManentFinancialAdvisor]

You're growing so fast!!! YES!!!! Again amazing video! Also do you think 45-60 minute webinars are dead? It seems with all of these tik toks and reels people don't have the attention spam. I have been running ads and the webinar is the bottleneck so I am planning on doing a mini-training instead of something easy to consume like you said in the video! Also I hear audio is a great lead magnet too!

[marcusaurelius]

“It’s going to take them 6 to 12 months to [read a 100 page .pdf]. Meaning, it’s pretty much useless.” You slayed me with this one 🤣. Takeaway is: offer, offer, offer.

[lucien-media]

100% agreed with the offer, but I think what you're really saying is knowing your customer's frustrations. The biggest mistake most people make is they don't have empathy for the customer. Free stuff only attracts people who collect free stuff... Hacks only make you look like every other marketer....

Bad marketers offer a solution nobody asked for..
Good marketers ask the market and THEN come up with a solution...

With forums, Reddit, YouTube comments, we can ask people what they are frustrated with and ask them exactly what they're looking for...
Your audience will literally tell you how they want to be sold to!

[DrawWithRydi]

Wow Andrew! Your videos keep getting BETTER and BETTER! Amazing :) This was so useful and on point! Thank you! 🙌

[robertcheung]

100% Agree you need a solid offer, one problem I'm facing right now is sky high CPM's $45-70. anyway to lower your CPMs by anychance? also thank you for dropping value!

[ioda]

What sort of lead magnet would you do for a fashion product? Something like customizable sunglasses

[punknugget]

Your vids are AMAZING!!! Great help!!! By the way, what software do you use to edit your vids? Premiere, Final Cut, Avid or Keynote? Let me know, thanks...

[florakija]

Thanks Andrew. Cool video! Im currently running lead ads and with great CPLs, but the quality is often not the best. Especially when running Leadform ads. Do you have an idea how to bring the quality up, besides asking more relevant questions beforehand. Im already doing this 😉 thank you

[leeanderson]

Hi Andrew, great video!

Quick one, I'm looking at creating a new lead magnet for a client that sells premium hot tubs and spas.

What would your angle be on this?

[Jzguan]

Exactly right. Haha bad offer = bad CPL