6 Steps to Conquer Your Competitor Analysis

This video outlines 6 easy steps you can take when performing a competitor analysis — meant especially for your marketing efforts. You don't need much experience when doing your first bit of competitor research. You just need to know where to look for the right information.

You can use different tools to understand the keywords your competitors are targeting in search engines and in their ads, and also to help you identify opportunities where you can grab up some extra visibility (and market share) online.

Competitor research is a valuable tool that you can use not just in your marketing efforts, but also in many other aspects of your business. Spend some time getting familiar with what your competitors are doing, and apply your findings to your own strategies.

⌛ Video timestamps:

00:00:00 // Intro to competitor analysis
00:01:16 // Step 1. Figure out who your competitors are
00:01:58 // Step 2. Figure out what marketing strategies you want to analyze
00:02:34 // Step 3. Use digital analysis tools
00:03:19 // Step 4. Perform a SWOT analysis
00:04:37 // Step 5. Compare yourself and different competitors
00:05:28 // Step 6. Use your data to upgrade your marketing

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[russellbertino]

Another clear, concise, explanation of competitive analysis.