How Spotify Hacks Your Brain

Показать описание

Now, this is how your brand gets attention! 💣

Are your brand marketing campaigns boring your audience?

Well, here’s 3 psychological tricks your brand can steal from Spotify Wrapped to get your audience talking for you: 👇

🍸 The Cocktail Party Effect
Ever been in a packed room when the sound of your name gets your attention? Well, say hello to The Cocktail Party Effect. That crowded room is like your brand’s industry landscape, loud and busy.

⚡️ When someone uses your name, you can’t help but pay attention.

Unfortunately, personalization as far as psychological magic bullets go can be deadly for your brand if badly done. So, take a page from Spotify’s playbook and create a story-driven campaign your audience is the hero of.

👥 The Power of Group
Spotify played it smart with the wrapped campaign by targeting groups. When you see people you know taking part in Spotify Wrapped it makes the experience more fun. It also doesn’t hurt that Spotify Wrapped encourages friendly competition too. Whether that’s among friends and on a regional, national, or global scale.

So, why is the ‘Power of Group’ so potent? Well, there are two reasons. 👇

⚡️ 1. The emotional impact is 21% more powerful than any other type of campaign

⚡️2. We trust other people’s opinions more than our own.

😱 FOMO
Remember the memes from Apple users about feeling left out of what felt like a very exclusive party.

The FOMO Apple users were feeling? 👇

⚡️ When people worry they are going to miss out, it drives them to action… Especially if you mix in a little exclusivity and social proof.

So, will you try any of these tricks in your next brand campaign? 🤔
You might want to save these for later, so you don’t forget!.

#brandingshorts #businessshorts #marketingshorts #entrepreneurshorts

Do you want to know where your brand stands now?

----------------

BRAND BUILDING COURSE FOR THOSE LOOKING TO TAKE THEIR BRAND TO THE NEXT LEVEL

If you are looking to build an existing brand, start a side hustle or launch a completely new brand, we have put together a course that can help you to:

- Lay a foundation for your business to grow from
- Define your unique brand and what makes you different
- Define your target audience and audience segments
- How to use your positioning and differentiation strategy to your advantage
- Help you to stand out from the competition
- Unlock your brand's full potential
- Helping you to name your brand/products or productized services
- Define a compelling brand personality using archetypes
- Create a memorable, Iconic and Impactful brand
- And more

--------------

Do Feel like your brand could use improvement but are not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic, and memorable logo and brand identity system?

Schedule a brand discovery consultation call here -

__________

__________

Listen to The Unified Brand PODCAST here:
__________

OTHER RESOURCES