Build a Brand from Scratch - Brand Identity Design Process

Hi Creatives, today we are designing a vegan food brand from scratch! From brand research and mood board to creating packaging, illustrations and lots of tips for creating brands with tons of impact. I always love to see other designer's process so I hope you will find this helpful!

Timestamps
0:53 - Branding Process
1:43 - Project Brief
3:28 - Brand Research
7:47 - Mood Board
11:23 - Logo sketching
12:49 - Logo Design in Adobe Illustrator
15:43 - Choosing Brand Colours
17:40 - Brand Illustration
18:00 - Visual Language
20:07 - Logo Icon Design
20:40 - Presenting Your Concept

What to watch next

Illustration for branding

How to design packaging for clients

Brand Discovery - 5 questions to avoid scope creep

Try Kayla for free. - Our tool to files from clients quick and easy

#designwithme #logodesign #designprocess

[nafiulislamnafi]

Yesterday I was looking for a mood board website and searched on youtube and I found a video where I watched your video the very first time and then the magic happened! Your content is top-notched and I can say that this channel is one of the underrated channels on graphic design, especially in brand design. Your highlighted smiling face is one of the prettiest resources of your content. I tapped the subscribed button as well as the notification button after watching the first video. Love the vibe and the way you present, speak and deliver the main content, and the calmness is incredibly smart and appealing. Best of luck Kayla!

[firasseabdarahman]

love the vibe that is coming from not only your designs but also from your character, your voice, the way you speak, the calmness, peace and the positive energy that you're spreading is just adorable . keep up kayla

[davidmittchel]

Absolutely appreciate the deep dive into brand archetypes and mood boards. It reminds me of how I’ve been leveling up my social media game with boost app social. Their AI writing tools and unique reels have been a game-changer. 😍

[EmilyWilsonGraphicDesign]

I love "Take it Peasy"! Great touch, and awesome work!! Thank you for sharing.

[nycto]

You explained and showed everything so deeply, it feels like I'm in my branding class 😍
(I'm a 3rd year marketing major).

[yashitaaggarwal]

This was such a beautiful video! how are you not more popular 😩😍❤

[leatherbackstudios]

the dotted Y was a very creative approach that thoughtfully brought the design together. It also opened up more possibilities for the icons and packaging. Great work!

[blueowl]

Ooh this is great work! So happy this video was shown to me by the algorithm; time to binge on you channel!

[ronydey]

Hello, I'm Rony, an aspiring graphic designer with a keen interest in branding. I'm based in Bangladesh.
I'm so grateful for discovering your channel recently. Each video has been a valuable lesson, and I wanted to express my thanks for your knowledge-sharing.

[leme]

Love iiitttt!!! Your process is so organic and clear, it reallt help me to see where I'm failing, bc i don't even have an organization plan for design. Thank you ver much!!!

[blkpanthercreative]

I love how much you go in depth with the research phase💯nice video!

[ariellep]

Love it, watching you design was so magical and the finished product was perfect!

[andrewwalkerme]

You know what! Kayla is one of THE BEST TEACHER.

[palesam]

Wow. Where has this channel been all my life😮 ? This is very helpful. Thank you

[williamanosike]

This is extremely beautiful. Thank you very much❤

[josephinejasmine.designs]

So interesting and informative, thanks so much for sharing and going through all of the steps. Love your designs and colour choices so much too. Going to binge-watch all your videos now and soak up all that knowledge x

[Elyabav]

I’m so happy YouTube recommended this video to me, I loveeee your channel it is amazing, all of your videos are so interesting and well explained, I’m learning so much from you, thank you very much for all your infos and efforts to making these fantastic videos ❤️

[EllyseaAndDolls]

I love your designs and your videos are very explicite. Seeing you build a brand is very informative !
Also your vibe is so chill ! Love it

[PolterPaige]

Great video. Thanks for sharing! Such cute logos

[harshadaaupare]

Thank you so much for this video. I truly apricate your efforts.