Full Course - Branding from Scratch

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Hi Creatives! So many of you have loved the chapters in this series but most have only seen one or two chapters so I wanted to release the full series as one video so you can binge and get the full brand experience at once!

Chapters
00:00 - Before we start - why have a clear design process
01:29 - The initial conversation
04:55 - Proposal
12:00 - Invoices and contracts
18:41 - Set up a client portal
19:25 - Discovery meeting
33:03 - After the meeting
34:00 - Research
45:16 - Mood boards
49:34 - Presenting the mood board
53:30 - Sketching ideas
56:43 - Does this logo already exist?
57:06 - Designing the word mark
58:15 - Customising type
59:25 - Brand colours
59:45 - Brand photography style
59:57 - Creating realistic illustrations
1:02:00 - Brand application
1:02:35 - The finished brand

Download the free proposal template (InDesign format)

AIGA design agreement template

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#brandidentity #logodesign #designprocess

[rubbidaniel]

I'm so blown away by how detailed, impactful, and packed this brand process was. Thank you so much kayla for this lecture, you are are a rare germ and a wonderful teacher❤.

[janszymanski]

As a someone who is studying graphic design and it's still a beginner it's mindblowing that content like this it's forr free. I feel I learned more from this video that I learned from my courses. Underrated channel.

[tashanasprattling]

I'm SO glad I found you! This video is so golden! This is the first "course" or "tutorial" I've watched from start to finish in one sitting. I didn't pause, get frustrated, feel the need to rush the video or anything. Thank you!!

[johnmosesa]

Please my sincere request to add time stamps to this video..i come back to this whenever I need to revise few particular things .. I'm very happy for you guys channel is taking off

[Osirisdigitalagency]

Kayla is a amazing teacher, and amazing individual, can’t believe you’re sharing all this information for free. Like the comment I read before this. You really are a life saver. I’m a front end developer, and I work with react and nextjs, but I’ve decided to start my creative website development and maintenance agency focusing on the small business beauty industry as a niche such as Tattoo parlors, Salons and beauty products. And this content right here. Has really opened my eyes to so may things I prolly wouldn’t get from some paid courses. More grease to your elboe Kayla ❤

[itsbossin]

I'm just 12 mins in the video and I SERIOUSLY APPRECIATE your effort making this video! Thank you so much! You're such a blessing

[vburxmt]

This is some of the best design content I've seen on the internet! You give great examples, and include so many little details about what & how to say things that no one else dives into. Thank you <3 <3 <3

[LFKEFOK]

Keep up the good work. This channel has provided us with new information in this field. Thank you to everyone who watches over this channel. Keep it up.

[faniayang]

THANK YOU THANK YOU SO MUCH for this detailed explanation. I felt so intimidated to start this journey because I didn't know what to expect and afraid of ruining the relationship with client if things go wrong. After watching this, I felt really inspired to start <33

[HarisRehman]

Thank you so much for mentioning so many helpful resources. Have found such valuable content in years.

[ead]

In a long time, YouTube has suggested me an information packed video such as this. This is GOLD! 🤩

The PROCESS is everything! Thanks a lot! You've earned a subscriber. 😆 ✌🏻

[michael.lubrin]

I love all your videos. Every designer should see this. A lot of value from this video. ❤

[manojit]

You have an amazing english!!! At first, I just listened to this while working, and there were a couple things in your pronunciation that told me you might be Swedish. But then I watched it a second time to take notes, and I saw that your InDesign is in Swedish, and I felt so excited that I had nailed it 😆! By the way, this guide is absolute Gold, thank you so much.

[PAS-xspt]

This is so incredible! Your attentiveness and creativity when it comes to the whole process really shows why client's love to work with you! I would! Thank you for this, we all appreciate your time and effort, and can't wait for more videos like this one! :)

[HazelGarcia]

thank you SO SO SO much for this video.
i landed here bc i was inspired by 'the apprentice' haha

[brianjoshuaquilang]

Thank you so much for your generous and beautiful heart in sharing your wisdom and learnings on branding. As a starter, I am finding free courses online and I am so glad I landed with your video. Such great content!

[garimabisoi]

Hi Kayla,

This has been the best resource I have come across on the topic. And I have been scouring the YouTube heaven/hell for weeks now. Thank you so much for taking the time to share your process with us. I am sure it will add a lot of value in a lot of people's lives like it has added in mine.

You are incredible! Wishing all the world's success!

[Kanishka-singh]

Finallyyy.. Someone clearly described the whole process. Thank you so much 🎉❤

[roseannabryan]

Your videos are always full of so much value! Thank you! 💜

[oXxwoahxXo]

I love how detailed this video is! Thank you for taking the time to create this content!