Where does a Customer Journey start and end?

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One of the first questions people ask when creating a customer journey map is: Where should the journey start and end?

In this video you will learn two simple approaches that will help you to quickly answer this question.

You'll also see that you shouldn't be too worried about the answer to this questions when you start. It much more important that you just start mapping and revise along the way.

So how do you determine where a map should start and stop? Leave a comment down below!

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How does this have less than 700 views? I'm sharing this.

Fate
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This is a great series. Excellent points on creating CJM that adds real values. Thank you!

kaykim