Create a Customer Journey Automation

Looking to give your audience a personalized experience with your brand? With Mailchimp's Customer Journey Builder, you can build dynamic automated marketing paths for your contacts. In this video, our Mailchimp expert, Mariana, will guide you through the process of creating a customer journey map using the Journey Builder. You'll learn how to choose starting and journey points, set delay and weight rules, and create separate paths for your contacts based on their actions. With this powerful tool, you'll be able to create a tailored experience for your audience.

Check out our guides and tutorials for more information about customer journeys.:
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About Mailchimp:
Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across email, social media, landing pages, and advertising—automatically and with the power of AI.

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[Tylerjstratton]

I just have to say, you hired an amazing person for this video. Excellent actor, voice, tone and rhythm. Don't know if you see these comments but great job!

[jackraistrick]

Are you able to automatically update created fields from a subscriber's preferences? I.e If a subscriber does not select 'newsletter' on their preferences, then they get taken out of the newsletter field automatically within an audience?

[dawnfaris]

Can the email in the journey be interactive? Meaning, are we able to ask a question in an email which allows the email recipient to answer (yes, interested in exhibiting; no, not interested this year in exhibiting) the question and then have that answer tagged in their Mailchimp record which would then exit them from the journey or take them down a path to close the sale?

[ouqrppp]

I don't know if I'm completely missing this somewhere but how do I get the link for the journey to add to my website and or the back of my book where readers can click for bonus scenes. I have the journey set up I just don't know how to find the link to use. Am I being an idiot?

[KristineOscera]

Now can you confirm if this journey is retroactive so for instance, will my audience who already signed up will still receive this journey?

[AD-bphx]

I have created a journey and of over 100 completed customer journeys only 9 emails were actually sent. Can you explain why?