What is Customer Journey Mapping? | SmarterCX

Oracle’s Katrina Gosek, Daryn Mason, and Brian Curran detail the new customer journey and the customer experience strategy that followed called Customer Journey Mapping – a process of walking in the customers’ shoes to develop a thorough understanding of the buying process and a physical visualization on a vast, colorful customer journey map.

Learn more about customer journey mapping, consumer trends, and customer experience strategies at SmarterCX.com/trends.