I don't like coffee. Can James Hoffmann change that?

Series Producer: Cambria Bailey-Jones
Assistant Producer: Sophie Newton
Editor: Pierre Blanc
Camera Operator: Michael Losada
Production Assistant, Hoffmann Industries: Melinda Barbi
Executive Producer: Guy Larsen

00:00 Introduction
02:50 The basics of coffee tasting
13:33 What flavors does Tom like?
24:18 In which some baristas make some coffee
24:33 Does Tom like coffee now?

[TomScottGo]

This was a much longer video than expected: please enjoy half an hour of people being interested in coffee (and 70 seconds of advertising which helped pay for it all)!

[iNbTber]

This series should be called: “Tom Scott writes off his weekends as a business expense”

[jameshoffmann]

Thanks for having me on the channel, it was so much fun to have coffee and chat, and you being so open to trying, tasting and talking your way through the weird world of coffee makes this a really great video to watch. (I hope you’re still ordering decaf espressos on the regular!)

[andrewwdouglas]

imagine the disappointment when Tom discovers that most cafes around the world pale in comparison to a private tasting session with James Hoffmann

[KimKbtyLord]

I’m 99% sure James is Toms alternative timeline where he liked coffee as a kid

[floobdedoop]

He's just tasting coffee but it somehow feels like a gameshow.
"Is it.. more bitter?"
"It IS more bitter! Correct. Next round."

[thomasscream]

Imagine if at the end James was like "Tom you pretentious twat they're all Nescafe"

[Dasepho]

What a great teacher - introducing someone to their passion without being condescending, and evidently taking pride in sharing what they love. Every hobby needs people like this as ambassadors

[Rubyslippers]

My favorite ambiguously aged YouTubers

[cactustactics]

I'm glad James isn't a supervillain because that was a masterclass in planning and manipulating expectations. I saw that cheeky grin when it was all working out!

[evindrews]

can we talk about James' presentation skills? He's an excellent teacher and explains things well

[tymor.]

The moment Tom says "I like coffee now" makes me smile for some reason

[StaticYonder]

Just spent 30 minutes watching two British men, who both look simultaneously 50 and 20, taste coffee together

Life well spent

[AcornFox]

Now Im jealous of anyone that has enough clout to say “Hmm I think i’ll try X” and then get introduced to it by the premier subject matter expert while getting paid for it. Well done, Tom. Been a fan of both of yours for a long time.

[Zevonfan]

The absolute joy on James’ face when Tom starts describing the flavors is the energy we need in the world.

[zacharytaylor]

"Just say coffee person... youtube.... weirdo"
- James Hoffmann, winner of the 2007 World Barista Championship

[MGFDLR]

James: agrees with something Tom said about coffee
Tom: This is great. I’m going to get a good grade in coffee, something that is both normal to want and possible to achieve

[Beastintheomlet]

I’ve always been enamored by Tom’s success and his hard work to create his channel, but the fact he did all of it without a crippling caffeine addiction is truly astonishing. Kinda makes me hate him, joking of course.

[yamkelabotman]

Tom went from second-guessing himself to be very excited about telling his thoughts. So wholesome!

[KingTaltia]

"I love the idea of taking you from 'I don't like coffee' to Esspresso."
I'm right there with you, this was an absolute JOY to watch. I know a bit about coffee, so I knew what to expect, and it was just a BLAST to watch Tom learn why coffee is delightful.