James Hoffmann Answers Coffee Questions From Twitter | Tech Support | WIRED

James Hoffmann answers the internet's burning questions about coffee. What's the difference between drip and pour over coffee? What's the difference between iced coffee and cold brew? Does darker roast coffee have more caffeine?


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Director: Anna O'Donohue
Director of Photography: John Whatton
Editor: Parker Dixon
Talent: James Hoffmann

Producer: Justin Wolfson
Line Producer: Joseph Buscemi
Associate Producer: Brandon White
Production Manager: Eric Martinez
Production Coordinator: Fernando Davila

Camera Operator: Stephen Ley
Audio: Nick Ware
Production Assistant: Ben Alder

Post Production Supervisor: Alexa Deutsch
Post Production Coordinator: Ian Bryant
Supervising Editor: Doug Larsen
Assistant Editor: Andy Morell


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[jameshoffmann]

Thanks for having me Wired, it was an absolute delight to answer some questions! Hope people enjoy this one, and I’m super curious what everyone’s favourite question was? (And what is left that still needs an answer!?)

[TheBiffsterLife]

This guy is great. He should have his own coffee channel.

[bailzzzzzz]

You can always tell the people who are truly passionate and knowledgeable about any given topic when they transcend the snobbery. Like a teacher who knows the joy in making it accessible - this guy is really impressive and doesn't impose his own opinions.

[c.s]

He finally called himself an expert, brother been in denial for years.

[jopo]

This guy is great at explaining things.
I like the way he espressos himself.

[musicmadelarry]

I never thought that I would be this entertained while listening to someone explain to me what coffee is

[myflyingkidney]

I don't know how hoffman manages to be so many things at the same time. He is excited about coffe, but still calm and aware that coffee is to many people just coffe, he is an expert yet humble, educational yet kind and accepting, articulate but not arrogant, and he manages to not be a snob. I loved his content for years but now sseing him outside of his own channel really confirms that he is truly a great guy

[jamesisaphotographer]

James Hoffmann is that rare breed of person who's incredibly knowledgeable about something, but manages not to be insufferable with it.

[seattlenatalie]

He's really showing the difference between a 'coffee expert' and 'coffee snob' through his responses!

[gregorioliveira]

As a Brazilian, I can say that we start having coffee for breakfast at a very early age, basically, as soon as you can drink something out a cup, but it is usually mixed with milk. In fact, the staple breakfast in Brazil is (or used to be) coffee with milk, bread and butter (or margarine, mind you). Coffee is so common here as a morning drink that our word for breakfast is, literally, "morning coffee" (even when there is no coffee in it).

[stanford-nfjk]

If James has the time, I’d love a part 2. This collaboration was done very well!

[NazidKimmie]

James is the coffee king, why has Netflix not optioned a show with him? A grand tour of coffee.. It’s history, cultural significance.. everything… I’d watch that!

[jesuschrystler]

This is the only right pick for this subject. Well done Wired!

[irrelevantFJS]

I didn't know there was so much hate for cold brew. I strongly prefer it to any other kind of coffee because it's less bitter, less sour, and causes me a lot less stomach upset. So for me, it's better in all the ways that matter!

[unificy]

this dudes hair is kinda.... amazing. its just so, majestic.

[tonyhanlon]

To be a Master of something with this level of communication is so rare. James your videos are a delight.

[TimeBucks]

So well spoken, knowledgeable and passionate

[HilaryOsborne]

for self-roasting, my parents worked out a really good and consistent way to roast their own coffee was to use a popcorn maker. it would evenly roast the beans while tossing them around and get great results every time.

[HZ-fgsf]

Love that Wired tapped him for this! His channel is great and super informative.

[peterfriedl]

As an Austrian I nearly fell off my chair hearing James pronouncing “Ein Kapuziner” perfectly. Took me a bit by surprise.