Selling to Cheap Customers SALES HACK

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[corderomartin]

“Oh I didn’t know you were a brokie”

“I’ll take two memberships, one for me and one for my ego please sir”

[duncans]

The one of these guys that actually drops knowledge

[Iced_Capper]

People be skeptical on that but then buy 30-40 dollars a meal at a restaurant

[Enrique-Garcia]

"I got all the vibes that you were the type of person that money wouldn't be a concern"
Your vibes were wrong, bruh lol

[RJHEllis]

Im so cheap that calling me cheap feels like a huge complement

[jacoblape]

Dude sells gym memberships that 70 percent of people wont use. What a Hustler

[AbdalrhmanOS]

bro that's brilliant, a clean right hook

[JuanLopez-vojd]

Savings: $57, 510.00
Checkings: $312.18
Me: “I’m broke”

[TyCloses]

This is such a great way to overcome the money objection.

[blancawilson]

Happy Birthday, Alex!!! 🎉🎉🎉 Have a fabulous day! Splurge and pamper yourself!

[wonthangsoop]

Your job as a salesman is to make me feel like I can trust you. Way too many salesmen go in the exact opposite direction.

[JRoseBooks]

GOAT. Just finished your epic webinar. 🤯

[martinbrewi]

With the outrageous price of food and gas these days, I have no problem walking away from a gym membership 😅 I can't afford to have an ego .

[fulldork]

Every gym I visited tried this on me, except one, that one had fair prices so I joined it.

[onlineinformation]

Never thought i'd see him dancing

[kalebbarlow]

Manipulation for profit ! So glad this is what children spend all day watching

[MagneticUnicornVlogs]

This is so good ❤ thank you Alex!! Happy birthday 🎂

[Madchris]

Wow thats wild and can totally see how that would work on me. And I'm ashamed that it would probably work on me 😂

[Split_the_beer_atom]

Literally why would that work. I will tell you straight up “then u got the wrong vibe because money is a concern”. Like im not gonna make myself EVEN MORE poor out of pride that’s dumb

[financial_free]

Man, you're born to become a sales person...