What is Upselling? How does it work? Alok Kejriwal explains the concept in the #Dhandhekibaat series

After we have sold, what comes next? Upselling of course!

In this crisp video, I share :

- Examples of upselling! I reveal a really funny incident of how I was sold the ultimate upsell while going on a Norwegian Cruise!

- WHY upselling is important? Namely for 3 reasons:

a) Increasing revenue (especially when regular sales are plateauing)
b) For sampling and introducing new products and services
c) As a business model in itself!

Video Transcript:

Today we are going to talk about the alphabet 'U'
and I have chosen Upselling.

Selling has been done but how to take it up
that is what we are going to talk about.

What is upselling?

I will tell you a story.

Many years back, we had booked ourselves for
a very beautiful, exotic Norwegian cruise.

We were going to all the Norwegian
countries and the booking turned

out to be quite heavy on my pocket.

When we were all set and all the bookings were done,
we were about to get up from the

agent's office after finishing the deal when the agent said, "Sir, one last thing."

So we said, "Yeah sure."

He said, "Suppose, God forbid, if you are unable to
take this cruise then you will lose a lot

of money." We suddenly lost heart.
By God, we never thought of it.

It was so expensive for 4 of us as a family.

Then he saw our face and he said, "No no Sir,
don't worry.

I have a remedy for that also.

There is a small insurance for this cruise
wherein you will receive your money back if

you are unable to take the cruise.

So, I suggest you take this."What a beautiful
example of an upsell.

No one in their right mind would say no.

What did he do?

What was the upsell?

First, he extracted so much money out of me,
after that he made me happy, then he scared

me and said that if you take this you will
have no need to fear.

Such a beautiful example!

So, I just started with an example of a great
concept of upselling.

Now, why is upselling important?

It's important for three reasons.

Firstly, the regular work that you are doing
diminishes gradually.

Margins reduce.

Competition arises.

You can't always increase prices or decrease
the cost to be competitive.

So, you have to think of some way to increase
your margin.

And, that is a great example of upselling.

Take a look at the economy airlines or regular
airlines, one thing is that they sell the

business class and first class.

That is a regular sale.

But, so often when you are checking-in, the
lady says, "Sir, only for so much you can

upgrade to the X-Class."

Even when you are sitting in the plane, they
now tell you, "Only for this amount of money

you can upgrade."

They are upselling.

Now, if a really obnoxious person is sitting
to next to you who is eating your head, you

say, "I can spend Rs. 5000 and upsell and
go ahead."

This is a great example.

So, one is to increase revenue.

What is the second?

The second is, sometimes, sampling.

You know, you have a great business.

You have different products in your business.

How do you make it available to your customers
without giving it free?

Take Dominos for example, when they introduced
their cheese garlic sticks, when they introduced

their dessert, I remember, it used to be given
away at a very nominal price.

Rs. X you will receive this, Rs. Y you will receive this.

Almost on the phone
we used to be like give it, we don't care.

We are not dying here for a mere Rs.10-20.

They were upselling.

They were giving you something which now you
want and you start to order.

The third - this is going to shock you.

Upselling in itself is a business, Boss.

In our mobile games, the ones we make
are are absolutely free.

100% free.

No cost.

Download for free, play for free.

Then, who will fill our pockets?

How will we become rich?

It is the act of upselling.

So, what we do is, after the consumer plays
the game, a lot of ads appear.

The person gets really irritated.

We say, "Sir, pay 99 cents and get rid of
ads."

Then, we provide him with only one bad car.

The poor thing is very unhappy with the bad
car.

So, we give him an offer to buy better cars
and we keep upselling.

Upselling becomes our business module.

So, please apply the concept, if you haven't
already, to your business even to your profession.

Upsell yourself.

If you are a professional, learn some skills
and offer those.

You know, if you are a lawyer, say, "I also
do these things."

You can upsell anything and everything.

And, apply it in a way that you see you can
enhance not just your income but also the

way you evolve because upselling is almost
like a way of life.

You need to keep getting better, faster, higher
and yet in a nice kind of non-cheating way.

So, think of upselling.

Thank you for watching Dhandhe Ki Baat.

Subscribe to the channel and keep giving us
your love.

[technicalsundram]

Its Amazing Sir. I found a mentor. First i saw you in Dropout Pvt. Ltd. That was awesome . What message you would give to students who are confused and feeling bored School subjects and want to take risk to follow their passion. Please Reply Sir