7 Lessons From A $46.2M Business

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[threepoint]

"Before you try anything new, do ten times more of what already works"
Strongly agree with this one as I can see this approach work flawlessly not just business.

[VoRCom]

Nothing but solid and amazing information. Apply it all and we'd all be as successful as Alex!

[PhilipWarda]

7 things I learnt the hard way.
1. Nobody knows you exist, advertise more.
2. Be willing to repeat yourself, people need to be reminded more than they need to taught.
3. The proof you get from happy customers is way more convincing than any promise you can make in marketing. So get testimonials and use them often.
4. Raising prices almost always make you more money. But you hear no more often.
5. Your business is never too big to spend time talking to your customers.
6. Before you try anything new, do 10x more of what already works.
7. Stagnation, growth, decline and business are stressful. There is nothing wrong with you, you don’t need to change anything at all. You just have to learn to endure.

[AugustWinchester-ku]

Hello Alex,

August Winchester here.

I've been an entrepreneur for 16 years, but recently started referring to myself as a philanthropist. In the recent two years I've spent my time working on my skills I've excelled at, and the ones I did not under the radar.

You've become a regular interjection in my tight feed; I just wanted sneak some more energy into yours to say I think your doing great things for the community, and thank you for your hard work.

Truly an inspirational mind set.

Keep swimming, friend. There's always strong currents ahead.

[beexcellent.idevgames]

The final point Alex? The most helpful bit of advice I have probably ever heard

[TheLadyEEffect]

Well said Alex. As a business owner of Media Digital Marketing Solutions, this is accurate. DO NOT GIVE UP! FAITH, ENDURANCE, & EXECUTION are IMPORTANT

[Motivationtowinnn]

Going extra mile gets you miles ahead.

[zayix]

Best youtube advice ive heard in ages. Real

[Marking_The_Way]

I need save this video and keep reminding myself of these lessons 😅

[themagicreverse]

I love stress but im gettin hair loss cuz of that..

[mikesemple]

Business is stressful. You just have to learn to endure.

[motivation_academie]

This man deserve more than he does seriously ❤
Always dropping the hack🗿📈

[criticalthinker-ysvt]

this 7 lessons wont make you money, you have to take action