Writing for the Customer's Journey

In this video, Cody Ryan Martell shares advice on how to write for the customer's journey. He shares a few examples of projects that he has worked on as the Creative Director at Reset Group and the processes he goes through to be successful. Cody shares:

Why good writing makes a difference
How to equip yourself with a strong start
How to check yourself throughout the writing process.

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This video was very helpful in understanding the topic, it was explained in a straightforward, simple way.