We Need To Talk About The Ubisoft Situation.

Even more Assassin's Creed Shadows leaks have emerged, as have dire reports of Outlaws sales figures. Yet amid the chaos, Ubisoft's stock price is surged. Today, you'll learn why.

Sources:

The End Of Ubi’s Troubles In Sight? 00:00
Family First Beginnings 00:37
Shadows Across The Creed 01:54
Outlaws’ Struggle 04:59
Bloomberg’s Report 06:41
Vying For Control 08:12
The Fight Isn’t Over 11:11

[garytsang]

Gamers can now get used to not owning UBISOFT games
And UBISOFT CEO can now get used to not owning UBISOFT
Perfect timeline.

[mrkouleur]

It’s not because they saturated us with Star Wars games it’s because the games were shit

[Nytrusdeathcyde]

there is no situation ubisoft just needs to just get comfortable with not owning thair company is all

[DeemerAV]

As a guy from Larian Studios
"We dont have shareholders, but we also dont think about them. We ask you to pay one price only for the game and thats it you can own it for the rest of your life. we dont make decisions where we think this could make us the most money. On the long run building a community is going to make you the most money."

[tehbeernerd]

I find it ironic that the Guillemot brothers founded Ubisoft on diversifying their business, when they’ve made nothing but knockoffs of Far Cry 3 for the last decade-plus.

[HikaruKatayamma]

Private equity destroys everything they touch. Then again, Ubisoft has been doing a good job of destroying their games without outside help.

[SimuLord]

Look on the bright side. Plenty of people are making money thanks to Ubisoft. We call those people "Gaming YouTubers", who are reaping the gift that keeps on giving of content.

[phoxworx]

9:40 This is the sort of thing that is waking people up to the fact that contrary to what many would like you to think, publicly trading in a company doesn't make it better, most times arguably it makes it worse and this leads to absolute greed taking over. It is what enables monopolies in the first place. This is why Indie is taking off so much, because you don't have to worry about a company going evil because while individual people change a little bit over time, publicly traded can change dramatically in a short period of time and suddenly products and/or services you liked go to waste and you don't generally get that with Indie brands unless the founder(s) are unhinged to begin with.

[jayjay]

The only reason the price increase is because Tencent may buy them

[stagefan]

All of this Ubisoft intrigue and drama is far more interesting than any of their recent super expensive games. Best of all, its free for us to enjoy. If all these AAA game companies and big movie companies are going to create absolute cringe trash, we can save money by not buying tickets, and sit back with popcorn to enjoy the corporate faceplant dramas.

[DerFreiegedanke]

Well, WTF, I thought the company was full of toxic positivity, and Guilliman himself said they are super duper proud of their high-quality games. So what is it now? Endlessly patting themselves on the back for shoveling shit, or desperately clawing to make good products but the evil, evil manager pushes for release?

[jac]

Not going to sell well in Japan, not even a chance if they stick with their February release. Just like how out of touch Ubisoft is with the Japanese, they seemed to miss that Monster Hunter Wilds is also slated for February and MH is a goliath of a series in Japan.

[Marinealver]

The stock bump just SCREAMS out

BLACKROCK

Ubisoft just got a new investor

[hippieyoda]

Something everyone needs to remember is... these sharks circling Ubi... they're just as bad some worse...

[Rose.Of.Hizaki]

1:40 ... Ubisoft. *UBISOFT* happened to their games.

[brelshar]

Ubisoft are unburdened by what has been.

[Reaverbot]

This is a battle of villains fighting villains; No matter who wins, we lose.

[CandleLover]

Just coming here to say that Yves Guillimot is the problem with Ubisoft and no one should buy their games until he’s gone.

[zmmmzmmmz]

Gamers taught Ubisoft and Activision that they can sell DLC for popular franchises as entire games. Its only a matter of time before they sell us season passes that just literally include seasonal costmetics

[alaeriia]

1:25 I always thought they chose "Ubi" because it means "where", thus being a pun: "Ubi Soft" translates to "soft where", or software.