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How a Sales Leader Moves Upmarket from SMB to Enterprise Customers
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Moving from an SMB customer base to enterprise customers sounds like an excellent idea when presented in a board room. In reality, it is a very difficult and complicated transformation to pull off.
In today's interview, we are joined by Stefano Redditi, EVP of Sales and Marketing for JAS Worldwide, to discuss how he has successfully made this move upmarket. Stefano shares his experience from identifying triggers for change to navigating the resistance that accompanied the reorganization.
In today's interview, we are joined by Stefano Redditi, EVP of Sales and Marketing for JAS Worldwide, to discuss how he has successfully made this move upmarket. Stefano shares his experience from identifying triggers for change to navigating the resistance that accompanied the reorganization.
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