How to Sell Value Over Price in Home Care

If there’s one question we know that all home care agencies get right away from inquiries, it’s this: “How much do your services cost?” The price of home care services is the number one concern for most family caregivers. So, how do you sell your agency’s value – safety, independence, engagement, etc. – over price?

Join Merrily Orsini, MSSW, expert home care marketing strategist and Shelle Womble, home care sales champion to discuss the ever-changing home care marketing world (traditional and online) and learn expert strategies for selling home care value over price.