🔴 How To Become A Brand Strategist

What is brand strategy? How do you become a brand strategist? Is brand strategy right for you? Does strategy matter in design? On this episode, you will hear about how Fabian Geyrhalter went from graphic design to becoming a brand strategist.

- How did you get there?
- How can others follow suit?
- Is strategy right for me?
- How to charge for strategy?

Want to become a brand strategist? Consider taking these courses.

O G • 2 minutes ago
Classes you need to take to know how to do Design Strategy:
- Business
- Marketing
- Positioning
- Copywriting
- Entrepreneurship
- Philosophy
- Rhetoric
- Psychology

Zag
The Brand Gap
Creative Strategy & The Business of Design

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Host– Chris Do
Content Director– Matthew Encina
Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas
Live Editor– Jona Garcia
Editor– Stewart Schuster, Mark Contreras, Aaron Szekely, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song— Adam Sanborne

[MunaSalehStudio]

"There is no reason to have design if there's no strategy" I concur!

[shouvikkar]

We need more brand strategy content once in a while.

[UniquedesignzNetHMKGroup]

It doesn’t matter how great the design is, if it isn’t conceptual, it means nothing - Takeaway #1

Takeaway #2 - Strategy is everything. Without strategy, how can you direct great design?

[danelleschaefer]

100% agree. Design without function, without strategy, without a purpose - is just art.

[JesseeeMASSACRE]

I am doing brand strategy in Quebec, and I am actually doing an MBA in marketing. I did go to university to obtain my design diploma before. And I was asking myself if the MBA was right for me. And thanks for the answer, it actually is! I don't think anyone who became a strategist in Quebec did all the studies you named in the video, and I am proud of making it. It will probably differentiate me from the competition.

[LightsaberPanda]

I'm so glad i stumbled upon this interview. I'm a freelancer who's finishing up UI/UX bootcamp and I have a decent amount of experience strategizing with business owners. I actually love communicating, training and planning with clients on what they need. it's probably one of my most favorite things aside from the actual design and coding of any solution.

[maecervantes]

Watching Futur Videos now for straight 4 hours and 35 minutes. So much value. I'm glad I found this channel. Thank you so much. <3

[obehipodcastclips]

There is no simple fix here. Becoming a brand strategist involves a combination of education, experience, and developing specific skills related to branding, marketing, and business strategy.

[CL-itzy]

I'm not even in the creative or designing industry, why am I watching this? Really resonate with the talk and the points were just golden nuggets of wisdom.

[Sidsaraiya]

"the minute i stop designing gives me more distance" Threw me back to 2011, i realised i was never going to be a hot shot designer but fell in love with getting the best out of designers for my clients. loved this.

[LuisEstradaDesign]

"Strategy will compensate for talent. But talent will never compensate for strategy." –Marco Pierre White, British chef

[cliffordrogers]

Man this is so good to see people who are bringing perspective to business besides marketing, its like everywhere I go all I here about is Analytics, or Marketing strategy, never Branding. Now that you bring it up! I see this Branding thing is in it's own league, WOW.... So basically Branding Strategy and Marketing Strategy are of its own like husband and wife, they think differently with different features but go hand in hand, SPECTACULAR GOD BLESS U.

[aishwaryapathak]

I was looking for something I am passionate about.I tried data scientist, UI UX, and other fields too and finally decided to go for brand strategist. I was looking for a way and this episode gave me everything I needed. Fantastic episode ✨ Thanks 👍

[justinanderson]

Right on time. Just when I'm rebranding as a creative and brand strategist with a specialization in mass media.

[purelyflowingpodcast]

OMG Nodding my head all the way through this!! So timely as I'm working on growing my business. Definitely one for the archive - so many gems! Thanks guys

[siripatv.]

“Know your buyers are, and create something that they would value.”

[Jamesviolaofficial]

Love the honest answer that the real struggle is juggling all the clients. Knowing something about so many different types of businesses off the top of your head is definitely challenging!

[davidhamilton]

Take away-


When you talk, you are only repeating what you already know. But if you listen, you may learn something new.

Dalai Lama

[angelikiangeletou]

Hello Fab and Chris! Das war doch lustig! I am Greek, but so happy to hear mentions to one of my favorite countries in the world! And about brand strategy, I am convinced. I came long way from engineering to UX design and I always took pride in being able to write, code and draw. But now I realise that I should take pride in the impact I leave on my clients, in my ability to built relationships and be in a "flow" with them. I am gonna pivot tomorrow already!

[srvivek]

Pausing the video to write this
Chris do, you are amazing. The way you frame questions so instantaneously and bring out so much valuable information for the audience to understand the real work that should be put behind to cause impact.
The best channel on YouTube which actually creates value. Thank you very much Chris :)