What Is Brand Positioning? [With Examples]

Learn what brand positioning is so you can clearly define what you want to mean to your audience and why they should remember your brand.

#brandpositioning #brandstrategy #brandingtips

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By the end of this video, you’ll be crystal clear on what brand positioning is and how to articulate its value to clients and colleagues.

First, you’ll learn where positioning has come from and why the concept which came from a book titled “Positioning: A battle for your mind”, is more effective than ever in modern branding.

Then we’ll break down the psychological influence of positioning and how it aims to shape the perceptions of your audience.

Next, we’ll cover the critical components of the positioning strategy including your audience and your competitors.

Finally, we’ll discuss the key objectives of positioning and cover one of the best examples of effective brand positioning in modern history.

0:00 What Is Brand Positioning? [With Examples]
3:20 What Is Brand Positioning?
4:29 The Critical Components Of Positioning
5:13 The Difference Is The Position

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[sara.a]

I love that your videos are short and rich in information!

[akintundeomileye]

Your channel is ever so helpful. I'm rebranding my Graphic design brand, & it's just hard to tell what I intend to offer that clients don't already get. There are lots of equally skilled, efficient & time conscious designers. What do you think about a sponsored social media ad with the caption "What don't you like about Graphic Designers?"

[AelughK_vocalcoach]

thank you! I made a note about that book, maybe one day I'll read it!

[elmarkjohnmandapat]

This one really helps man.
Will read the Positioning.

[titilopeoladele]

Thank you so much, brand master. Please I want to ask about positioning your brand in the social media space.

[inchledtv]

this really helps for my midterms thanks man

[codishaa]

You mention Al Ries, and you have me as a subscriber. Nice video.

[mayaciubotaru]

Really enjoying your insightful videos! How do you differenciate brand positioning from value proposition? In a brand strategy project would you treat both statements separately or provide a single unified value proposition?

[salianjiang]

very nice presentation about brand positioning

[fourzero]

could you explain - how different does a brand positioning statement look from a USP statement? And when do you use which?

[HighRealmGraphicsLLCGlensFalls]

Very helpful. I'm ordering the book!

[NationFirstAlways-qpxx]

Super knowledge sharing video, as ever Sir...A little confused when you talk of shaping perception from your competitors. Is it just that the product need not add to the noise in the marketplace with ubiquitous features as those of rivals (already plying in the market) or having a product with similar features yet, but POSITIONED differently, lucratively? Or may possibly, both? Regards, as ever Sir.

[ntcuongct]

Dear friends, I have a question:
1/ After the company runs a brand positioning program, does the company need to run promotion programs to stimulate consumer purchases? Thank you.

[gregoryroberson]

Stephen my challenge is to think of a catchy phase to target an audience between the ages of 21 to 55. I'm currently working on an assignment in my class but I don't really know where to begin. In this particular assignment I'm doing a brand positioning for the business and marketing for the class. I'm really just don't know how the brand positioning looks. I look up several examples but still lost in all of this. Please give some insight of the direction I need to finish this assignment. Thanks

[salesacademy]

Do you any brand strategy video for high ticket products like real estate.?

[sammyjus]

Pls can you do a video on product visibility?

[keithnevado]

I hope your audio is quite louder. I'm currently using a speaker and can't hear anything. anyway, thanks for the information.

[kellifolsom]

Do we have to pick just one archetype for our brand? Also does our customer have the same archetype or a different one?

[sushantkakade]

Is brand positioning a part of brand strategy or are brand positioning and brand strategy different. If yes then what comes first ? Please help

[TvsTheAltar]

but whats subject positioning in advertising ? (help seminar is tomorrow)