The Story of Nike

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Nike athletic shoes and apparel have been around and on top of the food chain of athletic retailers for as long as I can remember. But do we know how they started to become this behemoth in the industry we know today? Where did they come from? Why did it start? How did they come up with these innovative shoe technologies that we have today like Air cushioning, Air bubble heels, adaptive laces? Great questions! We’ll answer all that and more in this video. From its humble beginnings as a small idea from a pair of running enthusiasts on how to get better times, to a cultural icon the world over, we’ll take you on Nike’s journey to global supremacy, one step at a time.

Chapters:
00:00 INTRO
00:10 Chapter 1: Blue Ribbon Sports
02:42 Chapter 2: Running, then Jumping
04:26 Chapter 3: Air Jordan
06:21 Chapter 4: “Just Do It”
07:23 Chapter 5: Nike Today
09:39 OUTRO

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"It's only a crazy dream until you do it. Just do it."
He had a dream about a hidden treasure, found it and Nike be create.
This is the real history behind Nike.

jesuschefao

I’ve had many different types of shoes, but I am afraid that Nike is the only one that meet my needs

troyny

Thank you for the update, TheRichest..!! That movie is on the must-watch list for me. 🤣

BlenderStudy

4:55 the NBA did not ban them because the color was “so different” lol they fined Jordan because the predominantly black color was not part of the color regulations, and it was NOT the Jordan 1 bred that was “banned” it was the a black/red air ship that was actually fined.

DEATHWISHVQ

❤Love Phil’s story. Have you read his book? It’s so motivating ❤

mompreneurlife

This is one of the best channels I came across so far, it is so informative and interesting to watch!😯 By the way, I have a video on a similar topic on my channel so I now how much effort it takes to make high-quality content.

sportyentrepreneur

I actually was introduced to Air Jordan 1 in Into the Spiderverse as I thought it looked cool.

Ultra_Ken

First pair was in 96 air max they were yellow and white

dirkdiggler

Nike is a family name and feminine given name found in various cultures, deriving from Greek νίκη "victory". It is sometimes traceable to Nike, the Greek goddess of victory, which is also present in the more frequently-occurring names Nicholas and Nicole.

starrmartinez