The Untold Story of Air Max | Nike

Everyone’s heard of the Air Max 1; but most don’t know about the one before the 1. The shoe with a window so big that it literally burst in the cold. For most, this set back would have brought a swift demise to the Air Max, but the team was fueled to go back to the drawing board - again, and again, and again...

Nike’s very own Robbie Williams sits down with Tinker Hatfield, the visionary behind the greatest shoe of all time, to discuss the journey of overcoming setbacks that eventually led to the Air Max.

CHAPTERS
00:00 // The One Before The 1
00:23 // Blueprints
01:28 // Tinkering
02:41 // The Drawing Board
03:41 // Iterations
04:46 // The OG ’86

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[Peter_Proudfoot]

I threw my Nikes over the electric line and purchased some Doc Maartins.

[IvyPlans]

No longer buying Nike. #RealWomen #werearenotstudpid #weknowthedifference

[lilwobblywade]

Hows 50 % loss of sales sound.Estimate.

[DanielSLumsden]

Threw my Nike's on the fire last night.

[x.]

I bought Nike-Stuff for over 20 years. That is over now. And I am not somebody that forgets in a few weeks like most people do. Promised

[Jollux]

You go nike! next thing you gonna be sponsoring elephants with football shoes...

[duncanmacphee]

Tinker Hatfield is to sneakers what Jony Ive is to consumer electronics. A true genius and THE game changer.

[christopherkelly]

OG Huarache and Jodan 7 Bordeaux are masterpieces. He has so many epic shoes.

[factorydiamonds]

Please drop the OG Colorways again Nike. Those should always be available like White Af1s and Panda Dunks.

[westcoastaxxx]

I will never wear a Nike product again…!!!

[lordvoldy]

Wow that Yellow Air max he mentioned was to futuristic, is SPOT ON. That shoe looks like an air max that would come out today and it was designed in 86’ - so crazy to me this dude Tinker is a genius!

[patrickabarta]

Tinker!!! The man, the myth, the LEGEND 👑 Thank you for designing the 🐐 ❤💯

I ❤️ #Nike

[sQCbaby]

Thank you Tinker Hatfield! Love and Light!🚀🚀🚀🚀

[alunjenkins]

I just bought the Sketch to shelf rather than the OG big bubble

[GenericAccount-htnl]

I want to see the untold story of Chinese sweat shops and bottom surgeries for children. Tell me that story Nike.

[CTBN]

Big respect to Tinker Hatfield for his designs and creations.
Do have to say to Nike they need to fix/update the midsole on their small air bubble Air Max 1, it's hard and uncomfortable when worn for long hours. Be a good idea to slowly phase out the small air bubble unit and make the '86 OG big bubble the mainstay.

[sirleroyale]

I actually own a pair of those when they first drop in 86 or 87 I was a little kid I saved my little money and brought them by myself it was my favorite sneaker and still is alongside the Nike air revolution I thought 💭 I would be able to jump higher… that shoe is what made Nike the future number one brand. I would like to get a pair but unfortunately ever time this color way drops the Sneakers app won’t never allow me to purchase anything 😩 like this

[iiieyeview]

Rob did an amazing job. We need more of these. There’s a age gap generation wise that needs to be fulfilled.

[smirkinggoku]

I hope I can cop for retail and easily on release day!!! 🙏 Air Max 1 all the wayyy 🔥 🔥 🔥

[TheChild]

March 26th, 2023 Air Max Day with the '86 OG "Big Bubble", can't wait!