The Story of Air Max: 90 to 2090 | Air Max Day | Nike

"The Story of Air Max: 90 to 2090" tells the story of the shoes’ rule-breaking ethos and universal impact on sneaker culture.

Directed by Danny Lee
Produced by Calico

Nike strives to bring innovation and inspiration to every athlete* in the world. (* If you have a body, you are an athlete.)

Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.

[nike]

What's your all-time favorite Air Max sneaker?

[medicmikerelf]

I’m remember getting my first pair of Air Max’s I was 15 years old, now I’m 44 years old, and they are still 🔥and Air Max’s will be 🔥 4 Ever

[Tofu.]

So, so much memories with these shoes, from my childhood (kids on the playground bragging and struggling to get a pair). Into my teens, (impressing friends and girls, party's and skateparks). Into my twenties (party's, love, heartache, funerals and weddings). Until my thirties now, passing the love down to my own kids. These shoes have been a huge part of my life, my culture, my generation, our identity. I truly fell in love with these shoes. The love for these shoes will be past down to the next generations, not because we want that to happen but because These shoes are fire!

[dogkaisher]

Others: Gives long ass speech about air maxes

Me: Theyre comfy AF

[rexpuentespinajr]

man the guys from patta are so dope. legends

[krypto]

I'm glad Nike makes these kind of videos it will help the next generation hundreds of years later of kids to be inspired good job NIKE!

[hoopzone]

I immediately fell in love at the first sight of these shoes and been in love since, the airmax 1 is just simply timeless

[ChefJerfey]

Just bought my first pair of Air Max's today, they were the 90's.. so here I am learning a bit. Just wanted to say that the lady talking about working in mental health & having the designs on her wall brought a tear to my eye. All the respect 👌

[dellapinohill]

Air max 90's & Air max 95's are my favorite

[bread]

this has that vibe like something a teacher would make you watch in class

[jonclark]

Remember first saw red and white air max 1988. Absolutely bkew me away. Groundbreaking moment in the trainer world /market. Always be legendary shoe. 👌👍

[eldridsonmaria]

The bw classic and 90 make my childhood great

[fabzfeast]

Born in the 80s, raised in the 90s, skanking out in my Nike’s!

[alimokdad]

Nothing in my life resonates with me more than my AirMax 90 when it comes to the material goods I own. There is an engrained cultural and socio-economical heritage that just reminds me of my past, the present and the future. These are more than shoes to me. More than iconic. They are truly historic in all facets of life.

[lakiaray]

This is a true Love story to Airmax! My favs were 95s since 95 lol. But within the last few years I have changed to 97s. I don't care what colorway. Airmax will ALWAYS reign supreme.

[harakiri]

What I truly LOVE in the Air Max sneakers beyond its incredible design is their durability! I bought Air Max 90 5 years ago and they are still fine !

[TheCNSR]

Merry Air Max Day people 🙌🏾 Cool insight into the new silhouette, I'm surprised it didn't drop in a remixed OG Infrared colourway though. I know it's not the activation for the time yet, but I'm intrigued to know what's coming for 95's as well. There's been a lot of sick in-house Air Max colourways designed over the past year, but I'm looking forward to seeing what collabs hold in store this year, the Sk 5 on a Tailwind 5 sounds like certified 🔥🔥🔥 I think you should get Kendrick on Air as well, he'll bring some sick concepts to the table.

[kgregg]

I Love this vid! I have 70+ AirMax and now I get to watch my children step out in the same sneakers I grew up loving!!

The 90s and 95s are my fav!!

[mssrmikemssrmike]

As a man who loves shoes I needed this video thank you 🙏🏽

[raybadudu]

All white leather Air Max 90. The first sneaker I ever bought with my own money and it was what started my passion for both sneakers and fashion.