Just Watch It: The History of Nike in 3 Minutes

The team behind Portland-based Nike's marketing has been coming up with innovative ads since 23-year-old graphic designer Carolyn Davidson invented The Swoosh in 1971 (she was paid $35, but don't worry, she received stock options later). Watch the video above to see the evolution of the sports brand named after a victorious goddess, from the very first "Just Do It" ad to the crowning of His Airness, Michael Jordan.

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[Photos: RANDALL FUNG/CORBIS (PORTLAND MAP); MARY EVANS/GRENVILLE COLLINS POSTCARD COLLECTION/EVERETT COLLECTION (NIKE GODDESS); AFP/STRINGER (RONALDO); PASCAL GEORGE/STAFF (BRAZILIAN TEAM); JOHN MUNSON/STAR LEDGER/CORBIS (GIANTS LINEUP); ALL OTHERS COURTESY NIKE.COM]

[NavyaMehta]

The video is rushing faster than anything! I'm unable to read the content too 😕. Can you please make it a bit convenient for viewers the next time?

[sportyentrepreneur]

This is one of the best channels I came across so far, it is so informative and interesting to watch!😯 By the way, I have a video on a similar topic on my channel so I now how much effort it takes to make high-quality content.

[gaming_with_emxox]

yep that's my great grandma alright

[pacificnorthwest]

Nice video. A few historic quibbles. Bill Bowerman did not sell shoes out of the trunk of his car; Knight did. The first cleat bearing the Nike name and Swoosh logo was released in 1971 but it was not an original design. It was purchased from a footwear factory in Mexico. The first line of Nike footwear was released in 1972. Carolyn Davidson was NOT a student of Bowerman. She was a graphic design student at PSU and she was hired by Phil Knight. "There is no finish line" was NOT the first print ad, and it was first published in 1977. John Brown & Partners created the first Nike TV ads, but they aired only in the Northeast during Big East basketball broadcasts. Wieden (correct spelling) + Kennedy created the first nationally televised Nike commercial, which aired in October 1982 during the New York Marathon. Cross-training actually became popular in the late 1980s, and Bo Knows debuted in 1989. But from that point forward, no more quibbles...although Nike's rise to challenge adidas for worldwide dominance in global football is a major milestone not included.

[xx-ctyh]

Here's a good add for Nike. A kid is holding a basket ball a good distance from the hoop.
He looks doubtfull. A famous basket ball player looks at the kid and says "Don't be a doubty...just do it".
The kid shoots it through the hoop. The famous player smiles at him. " Just keep doing it".
Yes I just invented the word doubty. Hey Nike, wanna give me some stocks too? How about you, Sony?

[rxb]

Put play back speed to 0.75 x thank me later

[ryanpiyo]

Without Onitsuka Tiger, there would be no Nike today.

[xx-ctyh]

Way back when the earth was young my sister asked me how to flip a burger patty. I said just do it.
Sony asked what to name its game console. I said Playstation and I told them exactly how to pronounce it. You heard this before? No. Got Doubt?

[powergirlart]

Nikey Girls
Adidas Girls
Reebok Girls

[DougGrinbergs]

Text flashes by too fast. (:-( How about narration instead?

[alexapryce]

NIKE HAS COME A LONG WAY AND NOW ONE OF THE PROMINENT BRAND IN SPORTS

[xx-ctyh]

Hey.Do me a favor doubty. Ask Sony. Just do it.

[kevinjuanico]

What application did used this vid? Pleaae.🙏

[owenprince]

That's what it says @pacific northwest

[vyshnavramesh]

APPLE MICROSOFT NIKE GOOGLE FB .... wat else?

[jasonmagik]

Real talk, Nike product quality is completely shit. Perfect example of a company built on a brand and the "if it looks good they'll buy it" mentality. It's essentially a Chinese shoe. You know those shitty no brand Chinese shoes you can buy on eBay? Slap a check on it and it's a Nike. They are pretty much the same thing.