How A Kid With $0 Created Nike

The story of Nike - this Nike documentary tells the history of Nike, starting with Nike founder Phil Knight first imagining the idea of importing Japanese running shoes. We’ll look at the struggles Phil had building his company, dealing with suppliers, and handing controversies Nike was involved in. We’ll also look at how Nike started out as Blue Ribbon Sports, but why they changed their name and brand to Nike. We’ll even cover Nike’s IPO and selling their shares on the stock market. There’s plenty of entrepreneurial lessons and marketing strategies in this inspiring business success story - but as with any big company, there’s also a darker side. This MagnatesMedia mini movie aims to cover the full story of Nike, the rise of Phil Knight’s business empire.

It all began while working on an assignment to invent a new business. On a piece of paper Phil Knight wrote: "Can Japanese Sports Shoes Do to German Sports Shoes What Japanese Cameras Did to German Cameras?" You see, Phil had noticed how two Japanese camera companies, Nikon and Canon, had replaced German cameras in the market which used to be more dominant, and he wondered if the same thing could happen with running shoes. Now at the time, two German companies, Adidas and Puma were the leading running shoe brands in America, and they had a very strong hold of the market. But Phil Knight had heard the Japanese were experimenting with some new shoe designs, and he also knew that it would be cheaper to produce shoes in Japan as well. So Phil got extremely invested in this assignment for his business class, and genuinely started to believe there was a great business opportunity here to import Japanese shoes into the American market. But when Phil presented this to the class, nobody else seemed to see it that way. He even told some of his friends about the idea, but none of them seemed to pay much attention either. Of course, if Phil did want to actually pursue this idea himself, he knew how difficult it would be. He didn’t know anyone in Japan to reach out to, and he knew absolutely nothing about importing Japanese shoes, or even how to sell them in America for that matter. So, could he really just do it? #Nike #Business #documentary #entrepreneur #business #entrepreneurship #company #magnates

00:00 Prologue
00:19 Chapter 1: Finding Purpose
02:45 Chapter 2: A Trip To The Future
06:40 Chapter 3: One Becomes Two
09:12 Chapter 4: Blue Ribbon
12:19 Thanks To Shopify
13:21 Chapter 5: Betrayal
18:00 Chapter 6: Don't Get Angry, Get Even
22:25 Chapter 7: Nike vs The Government
25:40 Chapter 8: Going Public
27:39 Please Subscribe to MagnatesMedia
27:58 Chapter 9: The Dark Truth
31:05 Chapter 10: Turning Controversy Into Millions
33:47 Watch Next From MagnatesMedia

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[MagnatesMedia]

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[cowl]

Honestly the best part of the story was the employee's parents who gave everything they had to help the company and wanted nothing in return. Only to then become millionaires

[claresmithy]

Every family has that one person who will break the family's financial struggle, I hope you become the one 😊

[OmarJpizza]

How does this channel release oscar worthy level documentaries for free? One of the best documentary channels on youtube rn.

[MiquelVZLA]

The part when the parents that donated their life savings to the company realized they just made 1.6m dollars was actually so beautiful, I can't imagine the face of the parents after getting that much money just by donating 8k dollars to a company they just wanted to save...

[JWisdom]

I genuinely feel like I'm watching a Netflix documentary everytime I watch your videos

[nenesibanda]

As a business person myself, starting from absolutely nothing. I appreciate this channel and mostly the success stories of these reputable companies and brands.

[moublini]

You missed a thing. After three years Nike went public, they reached out to the lady that originally made the logo and gave her a huge compensation for her work (500 shares of the company at that time), diamond rings made of gold with the swoosh and chocolate swooshes.

[dutchy]

I like how you, unlike some other documentary/history channels, pay attention to detail, showing the Asics logo for the Tiger shoes is spot on, that is exactly what it was back in the day.

[magicpython]

It’s mind blowing how one of the most famous and recognizable logos in the world only costed $35

[BullsEyeStories]

Great video! I have read Phil Knight's memoir ("Shoe Dog") and it's clear that he was (and still is) really passionate about running. He essentially founded Nike out of his desire to create the perfect running shoe for himself. The rest, as they say, is history. :)

[nicxl]

Dude. If the Japanese businessmen had the internet, Nike would have never existed 😢

[temitopeoyeyemi]

I couldn't stop watching this ... I didn't skip it one-bit much to learn than sitting in an MBA class

[cameronj]

I love your videos bro. Ever since I got YT premium, I’ve been searching for podcasts and mini docs to listen to while at work and your videos by far are my favorite. They’re informative and addicting and one of my favorite parts is that you can watch the video and enjoy the content or just shut the phone off and listen to it like a podcast. A lot of docs rely on visuals to help them communicate their points but with you, you do a great job of visualizing what your talking about with just your words. Meaning I could just listen to the video without having to watch it but if I wanted to, I could. Great for people like me who work and can’t watch their screens

[JoeyJ]

Just found your channel in the last few days and I can't stop watching. You really found your niche and are quickly mastering it. These are epic!

[off-the-label]

26 min in I'm tearing up, such a story, superb documentary

[muhammedhmh]

I'm from Sri Lanka where we have quite a few Nike factories and innovation centers around. To say the least production of NIKE and similar branded goods in this part of the world have changed people lives to a great extent. Working conditions of these factories are great nowadays. These factory employees are given transport, buffet type food(not fancy), education for their children, insurance and great career growth. If I' not mistaken after these scandals reported in early 2000s NIKE and similar brand introduce some of the strict compliance policies which resulted in above effective changes. Still these trade partnerships bring in huge chunk of foreign revenue to the country, enabling a country ruined by political cartel to survive.

[lennytate]

I just started watching this channel a week ago. Ive watched every episode released in the past 9 months. These are incredible.

[silvercrownwisdom]

Your channel is PHENOMENAL! I literally binge on these episodes. The amount of research and production must be staggering. This is by far one of the best channel in the YTsphere. Thank you for all you do!

[munchy]

Iv been on YouTube for years and it's been several years since iv got hooked to watching one channel during my free time. Thank you for your attention grabbing videos