Everything You Need to Know About Nike's Famous Swoosh Logo

Affectionately referred to as the Nike tick, Nike check, and other nicknames, the Swoosh was created by student and freelance designer Carolyn Davidson, who was paid a mere $35 at the time. Today, Nike is the world’s leading manufacturer of sports equipment, footwear and apparel, sponsoring many of the world’s top athletes like LeBron James and Cristiano Ronaldo. Find out about the history of the Nike Swoosh in the video above.

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[FashionRoadman]

The quality and just meaning and story behind recent highsnob videos have been so impressive. Great production levels too. Thanks for this great content on youtube where good content is rare.

[realwann]

Additional infos: The font used for the Nike logotype is Futura Bold - from a Graphic Designer who knows one thing or two about fonts..

[robinsonblanc]

As a hard working graphic designer, this video gives a lot of substance to young designers for what we should look for in a logo. Work hard for a logo because it may one day become your residual income and more :)

[fonofilitoomata]

Nike will forever be my favourite brand

[raymundbenedictponce]

This is the exact reason why we hire designers because they're good at what they do. You may not like or may not approve of it. But they can visualize the visual representation of your brand without bias than you do.

[nikeisagreekgoddess]

Somewhere I read the swoosh logo was inspired by an ancient sculpture of the Greek goddess' wings. Just look it up and compare the wings to the vintage Nike Cortez or Blazer swoosh designs. It's even cooler to think about it that way. Your Nikes represent a goddess' wings on each side.

[Seanothannn]

Fun fact: you didn’t say that Long before they thought of the word “Nike”, they were actually going to choose “Dimension 6” as the actual name for what we know today.

[PHOBlIA]

1:39 I see you off-white in the middle pic

[maulid]

"Please don't touch my swoosh, uh huh"

[erikanderson]

Everyone who says they’re a nike head, must read shoe dog!

[namirelez]

How did the Adidas Trefoil come to be? 🤔

[SilentzxMiku]

the brand that makes nearly everyone goin crazzy every weekend smh

[lycagos]

it's a representation of a wing, goddess' nike

[kolorish]

According to Knight she got 500 shares, none of them sold by her yet.

[avenueparkwaylane]

NIKE FOREVER!!!...I know they do fucked up things and hell yes I want that change. But I’m not going to deny that I love this fucking Iconic brand. Because when it comes down to all corporate shit is the same

[mars]

Guess your not gonna talk about the sweatshops in Indonesia 👀

[theviewer]

Good to know that if I ever make it in the business I'm gonna get payed dirt cheap for factors out of my control.

[sloomjumah]

It's still just feels like I am watching a documentary of a murder or something .. so ominous!!

[chrisplantinga]

Im litteraly gettin the first nike sketch as a tattoo this saturday