Should you hire an inbound marketing agency? - Ed Marsh Consulting

Should you hire an inbound marketing agency? - Ed Marsh Consulting

Industrial manufacturers face a challenge. Many understand that content marketing is important to improve SEO & lead generation, and for sales enablement.

But it's a big undertaking to create the volume of content required, consistently, at a level that inspires confidence and action in prospects.

So companies often turn to an inbound marketing agency, hoping to overcome the content barrier. Even a great agency can't do that. They can help in other ways, but it's up to you to create the content.

00:00 🏭 Industrial manufacturers often struggle with inbound or content marketing, leading to frustration due to lack of results or challenges in maintaining content volume.
00:28 🤔 When considering hiring an inbound marketing agency, it's crucial to have clear expectations about their role and the achievable outcomes.
00:43 🚫 Agencies often lack the industry-specific knowledge needed to create high-quality, consistent, and technically sound content for industrial manufacturing firms.
01:11 ✍️ Effective content creation requires significant internal resources for research, planning, writing, editing, and possibly recording and producing.
01:39 📚 Ed Marsh suggests reading Marcus Sheridan's book "They Ask, You Answer" to understand content creation demands before considering hiring an agency.
01:53 🤖 Hiring an inbound marketing agency can still be beneficial for tasks like buyer persona interviews, SEO research, creating editorial calendars, and administrative tasks.
02:36 💡 An inbound marketing agency may offer additional services like graphic design, marketing automation support, social media management, and ads management, potentially offsetting the cost of hiring internal marketing personnel.

Helpful Links

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Ed Marsh Consulting, Consilium Global Business Advisors, PO Box 622, Ipswich, MA 01938 [phone]

[EdMarsh]

I've seen this so many times. Inbound marketing agencies mean well. And they really do think that the content they produce is adequate. They just can't. Period. For industrial B2B companies your content requires a degree of familiarity and technical detail that outsiders can't manage. That being said, it may still make sense to hire an agency - just be aware that they aren't an easy button for content creation.